[ad_1]
Volvo Cars introduced the M brand – a new brand that will expand the company's global mobile operations, providing reliable access to demand for cars and services through intuitive applications. In addition, M will become familiar with the needs, preferences and habits of clients by personalizing their relationships. M will make its debut in Sweden and the United States in the spring of 2019.
"Volvo Car becomes more than just a car company We understand that the urban consumer is rethinking the traditional ownership of the car We are in the process to become a direct service provider within our new mission, "Freedom to Be Mobile," said Hakan Samuelsson, President and CEO of Volvo Cars.
M develops his own technology to explore needs instead to simply inform them where they can get a car. "
" The services currently offered are mainly related to taxi or public transport alternatives, "said Bodil Eriksson, CEO of Volvo Car Mobility. 19659005] "We are distinguished We focus on the way people use the cars they own, our goal is to offer a real alternative to this experience, which will allow us to live as we want, from do things according to our own understanding and save valuable time. "
In addition to the team of highly skilled software engineers, M leveraged Sunfleet's 20 years of experience, the pioneer of car sharing within the Volvo Car Group. Sunfleet is one of the leading car-sharing companies in Sweden with 500,000 transactions a year and a fleet of 1,700 cars. It will be fully integrated into M in 2019 and will be available to all existing Sunfleet members.
"Mobility is undergoing a fundamental transformation and Volvo Cars is a leader in this process.The launch of M will create new sources of revenue for Volvo Cars and will be an integral part of the company's ambition to build more than 5 million direct relationships with its customers by the middle of the next decade, "said Samuelsson,
Stockholm, Sweden. we are already conducting extensive testing, which will serve as a future basis for the development of M. Detailed beta testing will take place in the fall, "said Bodil Erickson.More information on M will be announced later this year
[ad_2]
Source link
