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Adidas will start using recycled polyester only by 2024
The goal of the company is to reach sales of 5 million pairs of its recycled plastic sneakers this year [19659003] Adidas sports goods company plans to use To improve the sustainability of their supply chain, recycled polyester will be used in the manufacture of their shoes and clothing over the next six years. 39; goal of the second largest brand of sports goods, sales of recycled polyester sneakers will reach 5 million this year and 11 million in 2019, according to the Financial Times
last year, the brand has sold 1 million pairs of its Ultraboost Uncaged Parley Recycled, which is sold at $ 179.95 in Germany, "Our goal is to get rid of unused polyester by 2024" said Eric Leakeck, director of Global B According to him, about 50% of the material used in the 920 million products sold by the company is polyester. "With such volumes, we can not make the transition for one night," he added.
Recycled polyester is about 10 to 20% more expensive than the new one and even the manufacturer will reach its target of 11 million recycled pairs in 2019, it will still represent only 3% of its annual production of shoes. According to industry experts, the price gap between recycled plastics and new plastics will fill in the coming years, with more and more companies turning to renewable raw materials and suppliers increasing their capacity to produce recycled materials
The decision of Adidas is based on the fact that more brands are turning to recycled materials. Brands such as Patagonia and H & M are already using recycled polyester in some of their clothing, and Stella McCartney has promised to give up all new nylon by 2020. This is not the first time Adidas recycled plastic in its production. In 2012, the company's volunteer uniforms for the London Summer Olympics were made from recycled water bottles. In 2016, the World Economic Forum says that at least 8 million tons of plastic are found in the seas and oceans. year. He also warns that by 2050 there could be more plastic in the seas than fish.
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