The most expensive and exclusive family car in Australia

Rolls-Royce launched its first SUV – the Cullinan – in Australia with a starting price of $ 685,000.

This princely sum would make the super luxury SUV on

However, the ransom demanded by the King is only a starting point – the sky's limit options mean the starting price will be probably much higher.

The Cullinan is one of the most customizable vehicles in the world. If you can afford it, Rolls-Royce will include it for you.

Rolls-Royce International Sales Director Ian Grant says that while Cullinan is in Australia, the adoption of custom-made items is encouraging. He expects more customers to take the plunge once the first customers have taken delivery of their cars and see what can be customized.

"It's early in the bespoke capabilities of this car. As we say, the limit is really the imagination of the customer.

"As long as it is safe, we can work with our customers to deliver.

For example, Cullinan has 44,000 colors. options But if a customer can not find this specific needle in the haystack of color, the company can create something tailored.

As a spokesman for Rolls-Royce explains, almost every element of Cullinan can be customized.

Cullinan is expected to broaden the brand's appeal, bringing in new customers who previously avoided the stifling image that usually included a driver.

Rolls-Royce envisions Jeeves and Aloysius coming out of the wheel and making room for Prue or Trude with the kids.

"What Cullinan brings is a new customer dynamic," says Grant. "19659003" "Looking at cars that are drivers almost every day, saying," Yes, I can see it on the ski slopes, on the track of the school. And that brings a slightly younger client to us, more family oriented. "

The Cullinan is available in four or five places. And Rolls-Royce has found that the four-seater is particularly popular.

In this version, the rear bench gives way to a pair of executive seats separated by a refrigerated compartment to store champagne and another that may contain whiskey (none for children) with the required crystalwork and clever racks who can stabilize a champagne flute.

However, Rolls-Royce is still not for everyone. The brand wants to remain exclusive and will not continue the exponential growth of sales.

"The car will bring us new customers, which is important for the health of the brand.We are not looking for sales figures, luxury should be rare and should remain exclusive," says Grant.

SUV body, Cullinan retains roots Rolls-Royce

A 6.7-liter (420kW / 850Nm) Giant V12 gives the environmentalists the medium because it slips a claimed 15L / 100km – this jumps to 21L- more about the urban cycle.

The Cullinan also features the air suspension of the luxury manufacturer, called "magic carpet ride", which is designed to slide on all the irregularities of the road. Road have been improved during testing in Arctic conditions and on the sand dunes of Arabia.

The first deliveries of Cullinan will begin early next year, but the allocations of the Cullinan will begin early next year. Australia for 2018 will be fully taken into In Australia, those with the required funds will need to be fast because the 2019 backlog is also full.