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July 28, 2018 | 16:16
/ CROSS / YouTube plans to create original video footage to offer in international markets such as France, Germany, Japan, Mexico and India. The solution is the result of the company's efforts to attract new customers to its paid subscription service
. To this end, they will be invested in various content such as documentaries, series, talk shows, etc. According to Susan Daniels, who directs the original programming unit on YouTube, videos will be produced in local or subtitled languages
Some of the content will appear on YouTube Premium, the monthly subscription service formerly known as YouTube Red. But another party will also be available in the free platform service where viewers will have to rely on commercials there
Daniels explains that the company targets high-potential subscriber markets. YouTube has already released several original programs in South Korea and one in India
The video platform has the daunting task of competing with companies like Netflix and Amazon
More details on international expansion should to be published in the coming weeks. , who have long invested in original content for online audiences around the world and are already gratifying
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