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The second largest sportswear company in the world to launch recycled bottles for the first time times in 2016, set the goal to sell 5 million pairs of recycled materials this year and 11 million in 2019. Over the last year, the German company has sold 1 million pairs of shoes in recycled materials and the price per item is Near 196 euros
"N Our goal is to get rid of the polyester by 2024, "said Eric Lidke, a member of the Adidas Group 's board of directors. He said that about 50% of the materials used in 920 million individual items sold by Adidas are made of polyester, adding that "the transition to recycled materials can not be done overnight because our scale is so big "
Recycled polyester is 10 to 20% more expensive and even if Adidas reaches its goal for 11 million pairs of recycled shoes next year, it will only represent 3% of the annual shoe production
But industry experts believe that the price difference between recycled plastics and new plastics will drop in the coming years, more and more companies are turning to renewable sources and suppliers increase their ability to produce recycled materials in large quantities
"Prices will decrease when we develop the capacity to collect, clean and treat used polishes, said Brenda Haimema, who directs supply chain operations at Thread International, which manufactures recycled plastic fabrics used by brands like Marmot, Timberland and Adidas
Reasons
Adidas step because more and more brands are starting to use recycled materials, partly to increase their attractiveness as anti-plastic movements are particularly prevalent in Europe
Clothing brands, including Patagonia and H & M, already use recycled polyester in some items, and fashion brand Stella McCartney has promised to stop using non recycled nylon by 2020
Adidas has been experimenting for several years with the production of a set of recycled plastics. In 2012, his uniforms for volunteers at the London Olympics were made from recycled water bottles
Liddke said that the price difference was one of the main reasons for the group of take six years to use only recycled
"We have to make sure we make the right decisions so that we can maintain our current margin structure," he said. "We can support part of the cost of the transformation each year, but we can not do it all at once," he added
The Reactions
. "I'm happy to see industry leaders like Adidas fighting for change, but we have to move forward," said Erin Simon, director of the World Wildlife Fund
Orsala's Castro, co-founder and Artistic Director of Fashionrevolution.org, a non-governmental organization campaigning for a more sustainable fashion industry, said: "Any attempt to replace natural polyester with recycled plastic should be welcomed."
However, she pointed out that recycled plastic clothing, there are still gaps. "Any polyester fabric creates a lot of problems in terms of aftercare because it ejects micronutrients, which are the biggest cause of plastic pollution in the oceans."
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