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Amazon Inc. is responsible for almost half of Internet sales in the United States, making it a popular platform and a wealth of consumer data. The group is about to become the next Internet advertising giant, writes the Wall Street Journal.
The internet marketing specialist has already climbed to third place in the digital advertising market after dominating the Google and Facebook players. And even though the company currently holds only 4% of the market, it is expanding its business and aggressively increasing its team.
According to eMarketer, Amazon's advertising revenue is expected to double this year to $ 5.83 billion. And the next five years will reach $ 28.4 billion, according to Cowen & Co.
Much of it comes from his own website, where merchants pay to be designated in a special way, to appear in searches, and their products to search for certain words.
In addition, companies can pay for video ads as well as for advertising on FireTV devices – and even those on the cards in which the company makes the purchases.
Amazon's data for consumers – from what they buy to what Alexa's smart badistant requires, to what they watch via the video service – is of great value to buyers. Unlike Facebook and Google, the company has real business data.
Advertising revenues are expected to exceed those of cloud trading, which now accounts for the largest share of profits, as early as 2021. In 2020, Amazon will collect 15 cents on every dollar spent on advertising, up from 5 cents this year. year
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