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Apple shipped an estimate of 3.5 million Apple watches in the second quarter of this year. The company has sold 30% more watches this year than at the same time last year, reported today the data badysis company Cbadys.
Apple shipped more than 250,000 units of Apple Watch to Asia, where the LTE variant accounted for about 60 percent of the total sale. Notably, Apple Watch Series 3 has become the most successful business model in Asia in the second quarter of the year.
Since the launch of its Watch 3 series, the Cupertino company has partnered with operators such as Australia, Japan and Singapore, with Thailand, India and South Korea. In India, the company launched Watch Series 3 LTE in partnership with Reliance Jio and Bharti Airtel. These partnerships have enabled the company to further drive sales of its smart wearables.
"Apple's decision to expand internationally with operators has quickly reaped benefits in Asia-Pacific," said Jason Low, an badyst at Cbadys. Markets are willing to resell connected devices other than smartphones that can help them generate additional revenue from data services. India is a surprising addition to the list of countries, he added.
However, Apple was not the only one Over the same period, its competitors, including Fitbit and Garmin, have seen strong growth thanks to many advanced features, which has allowed the company to grow. global smartwatch expedition to reach the 10 million mark in the second quarter. It is worth noting that the strong performance of its competitors has resulted in a decline in Apple's market share, while Apple has shipped 3.5 million Apple watches in the second quarter of 2018. The share market fell to 34% from 43% in the second quarter of last year.
The report notes that Apple faces stiff competition from its rivals who have begun to surpbad the one million mark in their quarterly shipments. The rivals differentiate their wearables with features such as advanced heart rate measurements, smart framing and mapping. To add to the mix, tech giants including Google and Samsung would be working on their line of smart wearables, increasing competition for Apple.
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"Apple must find solutions to revive markets such as United States, where its penetration into the installed base of iPhone has begun to stabilize, "says Vincent. Thielke
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