BG Dika brand with stores in France – Companies

The Bulgarian clothing brand Dika will open stores in the south of France, in Saint-Etienne, Montpellier, Grenoble and Toulouse. This was announced by its owner Edoardo Miroglio, quoted by money.bg. Mirolio acquired Dika in 2017 through its company E. Mirolio, with already 7 stores of the former owner and three new stores. The brand 's clothing will be produced in two factories in Serbia – in Dimitrovgrad and Pirot, which were also acquired by Miroglio last year for 3 million euros. Currently, there are 450 people working there, with a staff of 1000 people. The design of the clothes is made in Bulgaria. The objects of Dika are in Sofia, Plovdiv, Veliko Tarnovo and Sliven and new ones will be opened in Burgas and Varna. Outside Bulgaria, the brand is present in Romania and Georgia. "We acquired this brand during the liquidation because some of its badets were purchased by the owner and another part by creditor banks," said Miroglio. For the choice of exporting production to our western neighbor, Miroglio commented that the main reason for this is the shortage of manpower in our country