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BMW Group and Chinese manufacturer Great Wall Motor signed an agreement for the production of MINI electric cars in China from 50:50 Joint Venture. At an event on self-driving and badociated Berlin, with Prime Minister Li Kucjan and Chancellor Angela Merkel, BMW Group and Great Wall Motor have agreed to launch the new joint venture "Spotlight Automotive Limited" for the development and production of electric cars. in China. In addition to MINI electric cars, this Joint Venture will also produce electric cars for the Great Wall Motor. The creation of the new company is subject to the approval of the competent Chinese authorities and the completion of the commercial registration procedure. The joint venture will be based in Jiangsu Province, where the partners will jointly build advanced electricity production
The production of the future all-electric cars in China, the largest electric mobility market in the world, is critical to MINI's strategic development in the BMW Group's NUMBER ONE> NEXT strategy. This step follows the letter of intent signed on February 23, 2018. With the launch of the first all-electric MINI at the base of the Oxford brand, this is another important step toward the future electric brand MINI. "With this agreement, we are intensifying the cooperation between China and Germany to a new level," said Harald Krueger, chairman of the board of directors of BMW AG, at the signing ceremony. "This strategic partnership is a win-win situation for BMW Group and Great Wall Motor, so we support China's ambitious plans to develop electric mobility and reduce road emissions," said Krueger
. Joint Venture was signed by Wei Dijandjun, Founder and Chairman of the Board of Great Wall Motor, and by Klaus Fröhlich, Member of the Board of Directors of BMW AG in charge of Development. "The strengths and skills of both companies complement each other superbly," Fröhlich said. "Thanks to our experience as a pioneer and leader in the electrification market, as well as the successful industrialization of Great Wall Motors, we will jointly contribute to the development of the largest market for electric mobility. in the world, "said Fröhlich. "Thanks to our common approach, we can quickly reach the scale of production and increase the efficiency of the highly competitive segment of compact electric cars."
"The signing of this agreement opens a new chapter in the Sino-German cooperation, "said Wei Djianjiang. "The partnership between Great Wall Motor and BMW Group is their commitment to promote electric-powered vehicles, with the joint venture of the new joint venture to accelerate the introduction of electric cars," said Wei
. a successful cooperation with the distribution structure and distribution channels established in China, and does not plan to build another dealer organization in China for future MINI electric cars from this joint venture.
As announced, the BMW Group will continue to develop its BMW Brilliance Automotive (BBA) joint venture in China with its partner Brilliance. In recent years, the BBA has become the cornerstone of the success of the BMW brand in its largest market. In 2017, Chinese customers delivered approximately 560,000 BMW vehicles, more than the total in the two largest US and German markets. Two-thirds of all cars sold in China were produced by BBA last year. In 2017, China is the fourth largest MINI market with about 35,000 copies sold. This highlights the additional overall potential of the brand, which is now widely supported by the Great Wall Motor Joint Venture
. The successful strategy behind the continued expansion of BMW Group's global production network follows a clear rule: production follows the market. This means that the increase in production in our main markets will not result in a corresponding reduction in production in other factories. In the opposite case, for example, BMW production in China and the United States increased significantly between 2007 and 2017, while in Germany, production also increased by almost a quarter to reach about 1.15 million vehicles a year. Such an expansion strategy can also significantly accelerate the development of the MINI brand without jeopardizing the BMW group's commitment to the UK where the company has made significant investments
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