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British company Unilever bought "Ice Cream Factory" – Veliko Tarnovo, which produces Denny Ice Cream ice cream. The agreement, the value of which was not announced in the announcement, is subject to the approval of the Commission for the Protection of Competition.British Unilever buy Denny ice cream
Unilever's initiative
The marketing director of the Bulgarian company, Alexander Tsvetanov, told the capital that the initiative of the & ile ver ver ver [[[[[[[[[[[[agreementisforUnileverandnegotiationsareheldforoneyear
"Ice Cream Factory" was founded in 1993 by Tsvetan Tsvetanov and his cousin Rumen Danchev. Beside them are now the sons of Tsvetanov – Alexander and Viliyan
The Unilever Bulgarian ice cream unit and the company Veliko Tarnovo will merge, the new structure will be part of Unilever South Central , and Tsvetan Tsvetanov will be its managing director. "All employees of the company will keep their place," said Alexander Tsvetanov.
"We are delighted to welcome Denny Ice Cream into the Unilever family.Their knowledge of the local market makes the brand very popular with Bulgarian consumers.I am also pleased that Tsvetan Tsvetanov joins us as he is a outstanding entrepreneur.It will play an important role in creating a promising future for this new business, "said James Simmons, general manager of Unilever South Central Europe, at the announcement of the transaction
.The ice cream will be beneficial to the Denny Ice Cream brand. "We are proud that over the past 25 years we have built such a large company in Bulgaria and we believe that our heritage and knowledge are perfect for Unilever, "he said at the announcement
the full range of ice creams – pulp (on a stick, in a cone), family (boxes, big cuts), restaurants and bars, cakes and more. According to the 2017 activity report, it is clear that 65% of sales concerned the Bulgarian market, 15% the EU and 20% the third countries. According to trade register data, the company's financial results improve – revenues in 2017 reached BGN 12.174 billion (BGN 11.006 billion in 2016) and profits reached BGN 2.2241 billion (BGN 1.173 billion) " We are the second largest ice cream retailer in the country with about 15% market share in volume and 12% in value, "said Alexander Tsvetanov in a statement.
] "Ice-Cream Factory" has a production in Veliko Tarnovo and in 2016, it invests more than 5 million BGN in a company in the industrial area of Debelets, this morning The company has also invested more than 100,000 BGN in solar panels and the energy saving system allows it to reduce its costs to 30%. this year, we are seeing a 25-26% increase in sales compared to the same period last year. The investments planned for this year are about 3 million BGN and include the purchase of two TIR, work with methane, marketing under commercial conditions, promotions, "commented Alexander Tsvetanov [19659008]. logistics base in Stara Zagora for 800 pallets in which he invests about 1 million BGN. It is planned to expand the brand's position in southern Bulgaria and improve the quality of distribution
Unilever is one of the world's leading suppliers of beauty products and cosmetics. personal care, domestic ginger, food and drinks, to reach 2.5 billion. daily users in more than 190 countries. The company has 161,000 employees, turnover of 53.7 billion euros in 2017 and holds more than 400 brands including Persil, Dove, Knorr, Domestos, Hellmann, Lipton, Wall, PG Tips, Ben & Jerry, Magnum, Lynx
In Central and Southern Europe, Unilever works in the field of food, home care and personal hygiene via Unilever South Central Europe and Unilever Romania. Unilever South Central Europe through its Bucharest office is responsible for marketing and sales in Romania, Bulgaria, Serbia, Montenegro and Moldova
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