Companies Applications on social platforms are designed to add users

Business

Facebook runs on features that allow users to see how much time they spend on the app in the last seven days, and even set daily limits

Social media companies deliberately add users to their products for financial gain, the BBC reported "Behind the phone screen, there are usually thousands of engineers who have worked to make the applications we use as addictive as possible, "says a former Mozilla employee

Infinite scrolling

Web pages were in vogue. It was the rule that everything that is important should be collected in the screen when the user opens the page without having to scroll down. Once leaders such as Facebook have called the so-called endless scrolling, this trend has faded. The rise of long pages is mainly due to the specific way of scrolling smartphones and tablets – just slide the screen down. It's much more convenient than going back and forth between pages.

Such innovations mean that consumers spend more time on their phones. Many application developers are forced to create addictive applications from the large companies that hired them.

"To get the next round of financing to increase the price of your shares, the time people spend on your application, raise," said a man in the industry. "When there is a big gamble, you try to find new ways to keep people in the application," he adds.

The business model of social media applications ["

The company commented on the BBC that" its products are designed to engage you and make you spend as much time as possible in them, so your attention is sold to advertisers, "said a former Facebook employee: bringing people closer to their friends, family and things,

One of the most alluring aspects of social media for consumers is the # 39 option that allows them to take advantage of Lia Perlman, one of the inventors of the Facebook button like Facebook, that she became addicted to the social network because she started to ground her self-esteem on the number of tastes that she receives. "When I need an approval – I go on Facebook," she said.

She adds that she n & # 39; 39; had no intention that the button be addictive.And he also believes that the use of social media has to many benefits for many people

The Answer to Facebook

In response to the claim that Facebook actually tried to make its application addictive, the company said that it does so always study and try to find out if there are parts that could harm people. If found, the company said it would "invest in securing its application".

The measures taken

Instagram launch new features in this direction from the beginning of July. The first is a warning that the user has already seen all the messages from his friends over the past two days. This warning will only include older and newer messages that have already been seen by the user. The goal is to reduce the obsession of users who are constantly scrolling the stream with messages waiting to see something new or missed. In this way, the feature will rebadure users that they have seen all messages, have not missed anything, and can safely handle something else.

Facebook and Instagram are also developing a "do not worry" feature. It will stop all mobile apps notifications from both social networks for a user selectable date range, for the moment these features test