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This promotional day (Prime Day) was particularly successful for the Amazon e-commerce giant. Jeff Bezos had a record $ 4.2 billion in business, 33% more than last year, according to Michael Pahter, an badyst at Wedbush Securities, quoted by Bloomberg.
The online retailer has no habit of disclosing the 36-hour event held at the beginning of the week. Pachter's badessment is based on Amazon's data that it has delivered over 100 million products, and that small and medium-sized businesses have sold $ 1 billion worth of goods for the first 24 years. hours of promotion
$ 1 billion in sales for 30 hours – Amazon reaches a new record
The company has included 4 new countries, including Australia, in its annual shopping marathon, with everyone reporting higher incomes. The e-merchant has made stronger sales on its First Day even on Black Friday
The Amazon online store contains its own products as well as the products of more than 2 million independent merchants who pay commissions and fees of the company
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Pachter's estimate exceeds the preliminary forecast of Coresight Research for a total business turnover of $ 3.4 billion. But even $ 1 billion (40%) more than the brand last year.
The day of the promotion started hard for Amazon because it was technically abandoned in its platform. order or pay for the desired products, instead sending them pictures of dogs, accompanied by a rather silly excuse that "something went wrong on our part."
Customers immediately complained to social media with the hash #PrimeDayFail of them abandoned the planned purchases. The discount site Lovethesales.com estimates that site problems cost over $ 99 million in sales to Amazon
Bad news: Amazon seems to be crushing demand for Prime Day sales. Good news: Amazon's error page is amazing. July 16, 2018
"Everything did not happen like a walk in the park, we had a difficult start," said the company the next day.
The problems may also be caused by servers overloading Jeff Bezos' website that is attracting customers from around the world. "I'm shocked that the problem caught them off guard on one of their most important days of the year," badyst forensic research badyst Suharita Malpuru-Kodali told AP. 19659016].
Big Profits for Traders
The fastest growing categories According to Feedviser, which sells software pricing products used by Amazon retailers, the event is not limited to promotional offers for TVs and electronic products .
Amazon's independent merchants also had a good day. Their sales grew 28% in the first 30 hours of the promotional day compared to last year, which lasted exactly 30 hours, according to Skubana, an ecommerce software company that sums up hundreds of merchants who sell their products on Amazon. 19659026] Amazon reports 43% revenue growth and Bezos richer “/>
Amazon reports 43% revenue growth and Bezos increases even more
Company sales reach $ 51 billion
L & rsquo; Increased sales helped to compensate everyone by Jeff Bezos sells advertising to traders and collects fees to incorporate them into their "flash deals" that are highlighted during the event
"The rising tide lifts all ships. for our customers, especially those who have seen an increase in their turnover with high quality products without paying extra for lightning deals or spending extra dollars on Amazon's advertising " says Rubin
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