Fox Enterprises beat Comcast in battle for Sky European media group



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Murdoch's company owns 39 [19659004] Rupert Murdoch Media Corporation 21st Century Fox has agreed to acquire pan-European television group Sky in an agreement for $ 32.5 billion, which is superior to the competitive offer of US media giant Comcast.

The Battle for Sky

Fox, who is attempting to buy Sky in December 2016, offers to pay £ 14 per share.The proposal is 12% higher than Comcast.On the other hand, the shares of the pan-European society have traded 14.8 pounds each Wednesday

The deal will ensure that the largest group in the Comcast entertainment industry will pull out of the bidding call, badysts said. Tensions between potential buyers rose in February when the US cable group offered Sky $ 31 billion, forcing its executives to abandon Fox's initial offer.

Consultant Clare Enders said he would follow a new Comcast offer.

The fight for the largest pay TV group in the UK is part of the increased competition in the entertainment industry. Media giants around the world are offering tens of billions of dollars to acquire other industry players in order to compete successfully with Netflix and Amazon.

Disney and Comcast also offer more than $ 70 billion for most of Fox's badets, part of Sky's activity

What caused the great interest of Sky

Sky is strengthened through the programs that it creates and by setting up a direct customer relationship. "The agreement will position Sky to keep the group competitive in the industry that includes the world's largest companies," Fox said. The new Fox offer is 82% higher than Sky's in December 2016

British regulators warn that if Disney buys Fox, including its 39% stake in Sky, she will be forced to offer the same price for rest of pay TV group

Hedge funds, including Elliott, have bought shares in Sky in recent months, while shareholders such as Crispin Oddi are asking management to offer better deals . the Fox is slightly below badysts' expectations, which means a competitive bid by Com "George Salmon, badet management badyst at Hargreaves Lansdown

The Murdoch company said its interest in Sky was provoked by its financial performance since 2016, as well as by the decision renew the broadcasting rights of the matches of the English Premier League at a lower cost than expected by badysts. The British government is expected to approve the deal by the end of the week

Fox, led by Rupert Murdoch's son, James, guarantees that he will finance the operation, including investments in British television production, technology and protection.

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