Google takes on Apple, Windows with Chromebook attack ad like Amazon slash Pixelbook price

Google is tired of Chromebooks being ignored by laptop buyers. While light and cheap cabriolets have made serious inroads into schools, most people still see their notebook purchase options limited to only two choices: Mac or PC. But Google makes sure that it's cheaper and more appealing than ever before to consider a third.

In a new ad campaign, Google is positioning Chromebooks as large-scale PC alternatives. The 60-second ad displays various error and slow-down messages with the following words: If you want virus protection, an all-day battery, automatic updates, less charging, more battery, faster starts, less new type of laptop, you Chromebook .

We can debate the merits of using Chromebook as a verb at another time, but it's hard to ignore the effectiveness of the place. Google does not try to compete with Apple or Acer on speed or even storage. On the contrary, it focuses on people who do not need the latest and greatest speeds and probably have not updated their laptop in a number of years. Therefore, the pain points: adware, low battery life, and long startup times. There is no mention of clock speed, type of storage or even the touch screen.

If these features intrigue you, you could spend a little more than on the average Chromebook and get Google's flagship Pixelbook. The quality of the Chromebook varies greatly, and the Pixelbook represents the absolute cream of the crop, with excellent design, a fast chip and excellent battery life. At $ 1,000, however, it is not cheap. But it is today (relatively). Amazon sells the Core i5 Pixelbook with 8GB of RAM and 128GB of storage for $ 757.64, 24% less than its retail price. Delete the non-product link . And if you apply the coupon to the cashier (which is as simple as ticking the box below the price), you'll save $ 7.58 more, which will bring it back to the lowest price we've ever seen.