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From Madrid to Turin. KPMG is one of the largest professional services companies in the world and one of the four largest auditing companies. It publishes a report badyzing economically the transfer of Cristiano Ronaldo to Juventus, concluding that the Italian club will benefit from the agreement with Real Madrid in two or three years. Period during which it is estimated that the turnover of the Turin club could reach 500 million euros. The report begins with a review of the social achievements, profits and potential of Cristiano's social networks, described as "one of the brightest stars in modern football".
The company then dissects the operation in which Juventus paid 117 million euros for Cristiano Ronaldo. That is 29.25 million euros for each of the four years for which the Portuguese have signed a contract with the "bianconers". In addition, his gross salary for the four seasons will be about 224 million euros, or 56 million euros per season, which represents, according to the latest figures published by the Italian company, 21 % of total budget allocated to staff. The total amount is about 340 million euros, which Juventus will have to invest in the player. To balance its bills in the long run, Juventus must consider different options. The positive balance of the 2016/17 season, which is about 42 million euros, has also been a major stumbling block, as the club should lose losses for the past season. In addition, in order to comply with the "Financial Fair Play", which allows up to $ 100 million negative balance between purchases and sales transfer market for a season, Juventus will have to sell two players
Juventus will have to rely on his matches revenue. There will be 33 or 34 million euros of membership cards at the club cash desk. Ticket sales will bring the bianconer between 15 and 18 million euros. Thus, in general, Juventus' revenue will rise between 48 and 52 million euros of Series A. The club will receive between 5 and 8 million of its participation in the group stage of the League of Champions. The "old lady" will take between 8 and 11 million euros if she qualifies for the quarterfinals, between 11 and 13 million euros if the team qualifies for the semi – finals and between 13 and 15 million euros if it reaches the final. Another boost for Juventus will come from revenues from television and radio rights. There will be between 170 and 255 million euros in club coffers, which represents a significant increase, given that between 190 and 200 million euros in 2017/18
Sales merchandising 75-100 million over the next three seasons) that could attract new sponsors, as well as revenue from social networks, where Cristiano Ronaldo is making a lot of money. Juventus must find a formula to secure the income of its supporters
KPMG concludes that "the investment in CR7 will provide Juventus with sports, financial and commercial benefits, which will allow the club to increase its revenues and its profitability "In the end, the value of the company is expected to increase in the coming years, and the transfer of Ronaldo will help Juventus, as the big football clubs should become entertainment and media companies in the years to come. come. "
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