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In fact, if we are to recover the tape, nothing that we witness today would be possible without the ABBA music. Thus, as the anniversary of the franchise, we can badume the years around 1972.
The theater musical is the first to present the wide audience in the history of Donas Sheridan and company. His premiere took place on April 6, 1999 in London. For more than 10 years, the musical has been played on many stages, attracting the attention of more than 30 million fans of the group in theaters. Even at the beginning, however, everyone is sure that sooner or later, the plot of the musical will shine on a big screen.
I do not remember the turning point which made it clear that history would be film-adapted, but I know from the beginning, we guessed and believed that sooner or later it would be here
says Bjorn Ulveus on the eve of the premiere of the first line of the series in 2008.
In fact, it turns out that Hollywood has an appetite for history, even before being sure of the success of comedy musical theater. Thus, the producer Judy Cramer is badociated with both ABBA and the people who created the piece at the beginning of the century. He however thinks that the jump from theater to seventh art should take place later – probably to give the piece a chance to live life before rethinking the days of ABBA fans and a movie title
Cramer was unfounded, says Bjorn. However, he has the luxury of talking about the position in time – after the success of the Mamma Mia ribbon has come true. With the logic that there is time for anything, Cramer hit the exact moment when the audience will need such ABBA entertainment on the big screen. The desire of producers to reshape theatrical musical comedy in a film does not remain hidden to the media. Speculation on when the band will appear is made for a year. Mamma Mia takes control of the cinemas in 2006, two years before the band's premiere, and months before the team announces it. Behind the film is Tom Hanks' production company, which many want to see on the big screen. As we already know, this is never the case. Instead, he managed to attract most of the people responsible for the success of the theatrical production of the same name. Like the director, Floyd Lloyd, for example. "If there is anyone who knows the story, that's all," ABBA said. Together with her, the original screenwriter Catherine Johnson is back.
Both are adamant that one of the biggest questions about film adaptation has been the question of who will be the star who will attract moviegoers, whom they probably already know the story .
In the piece, our goal was to transform our production into "star". Cinema, however, is a totally different industry
they say. We can not say that we are disappointed with their search for key names for the lead roles in Mamma Mia. So the world has not only seen Meryl Streep in one of her memorable roles, but she has also heard him interpret character labels on ABBA. And the winner of the Oscar has also definitely taken the first film of the series on his back. Do not misunderstand me, I do not underestimate the contributions of actors such as Pierce Brosnan, Colin Firth, Stelan Skarsgard, and even Amanda Seyfried – even though she has been on the run of successful productions without any spectacular merit. It is no coincidence that Merrill Streep is the first to sign the contract for his participation in the film.
And if today most musicals are designed for the public but Disney – with rare exceptions like La La Land for example, Mamma Mia does not feel as if it exists only to gather Money in the pockets of the spectators, crackling the popcorn in its bottom. And without losing its commercial effect. The results are available. Only the first film brings $ 615,748,772 to its creators, nearly 12 times more than the investment made to capture it.
The only surprise that came with the release of the second band in the series, "Again Together", was due to the fact that a musical (off the Disney production line, as we have done). We have already mentioned) will receive such a continuation
Here the story is slightly different. First, the plot is original, that is, it does not rely on an already-mined production, detailing Donna's past and her daughter's newly discovered pregnancy. Sophie. Secondly, the title does not rest on the hope that a major star will take up all its weight. Meryl Streep, really, participates again. His scene in "Again Together" is one of those times when the ladies in the cinema would scream for handkerchiefs. It does not last more than 3-4 minutes. On the other hand, the producers have developed their marketing strategy around the emergence of Cher – the irresponsible mother of Donna and Sophie's grandmother, for whom the musical career is always the first. Thirdly, the location of the shooting was heavily modified by Greece in Croatia, although the action was developing on our favorite and familiar island of Kalkakari. The ABBA songs, for the most part, remained the same. The humor, the romance, the sense of carelessness left by the viewer after the screening at the movie theater remained.
Only two weeks after its world premiere, "Again Together" generated profits of $ 93 million. Or, a series of films totaling about 709 million dollars of art lovers.
The gains of the entire franchise – here include plays – are a lot more. However, accurate earnings data is missing. However, the missed plays for the musical that are played in London theaters are still priced at $ 180.
And if you think – for a variety – that a Hollywood series is limited to movies and plays, you are mistaken. Mamma Mia serves as inspiration in the distance, with the most common "products" badociated with the group and the all-star song of ABBA – the restaurants, especially the Italians
however it is only for the first time fans are leading mbad campaigns on Twitter to expand the franchise. "Once" Fast and Furious "can use the same scenario in each movie, so Mamma Mia can use the same ABBA songs in each title," excited fans commented. And although there is not yet any mention of a third title inspired by the everlasting songs of the Swedish band, no doubt that Hollywood will miss the unique opportunity to take advantage of this success – all the more so as the interest for a forthcoming project really exists
In Bulgaria
The opera moves to the seventh art
The marketing strategy or coincidence was the simultaneous creation of Mamma Mia! in the Sofia Opera and Ballet and the Hollywood Suite "Again Together" in the Cinemas? If we were to bet, we would say a jog that, perhaps for the first time in history, has proven to be more effective for the show than for the big screen. "
Stormy applause, crowded bars and tickets sold performances of the musical in our country.On the other hand," Again Together "failed to beat the animation" Hotel Transylvania: A Monster Vacation "for the hearts of Bulgarian fans in front of the screen.In addition, the ribbon painted last weekend did not bring a prime euphoria, since the young and the less young people enjoyed it for another week in Bulgaria. "Together Together" debuted last Friday in home theaters, with a weekend view of 13,000 people. 137 thousand leva
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