National Hearing Care encourages free hearing tests in an advertising campaign



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National Hearing Care can help people rediscover their audience and reconnect with the world around them, according to their latest campaign via DDB Melbourne.

The 30-second television advertisement indicates that the company has already helped more than 200,000 Australians enjoy its expert audiologists and its high-tech discrete hearing aids.

Timothy Naylor, national director of marketing of the hearing, said that despite the prevalence of hearing loss across the country, notoriety the mark was not yet sufficient

. In Australia, the services of audiology and audiology are little known or nonexistent, although one in six Australians is currently suffering from some form of hearing loss, he said.

"Our goal is to demonstrate to public Australians that there is no need to suffer from silent hearing loss – help is there. As Australia's leading independent hearing care provider, we have more than 300 locations in Australia with expert audiologists to help them. "

Stuart Turner, creative director of DDB Melbourne, added," Not only do most Australians do not understand the hearing aid looks like, there are also misconceptions about how they work. We wanted to break down the stigma by demonstrating how discreet hearing aids are and highlighting the impressive technology that is now commonplace. "

Credits:

National Hearing Care

  • Chiara Fracbadi – Global Director of Brand and Customer Experience
  • Tim Naylor – Director of Marketing [19659010] Emily Watsford – Brand Manager

DDB

  • Stuart Turner – DPE
  • Anna Yates – Editor
  • Becky Morriss – Art Director [19659010] Mardi Picken – Head of Television Production
  • Katie Franklin – Commercial Director
  • Haley Dion – Senior Director of Business

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