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OnePlus doubles its offline presence in India with three new stores experience. The Chinese phone maker first moved out of the online space in January last year with a store in Bangalore. The new outlets are located in Bangalore, Mumbai and Kolkata and will be inaugurated on 28.
In addition, the company says it plans to open at least ten other stores in India in addition to an R & D center. To get the word out, OnePlus also announced a handful of offers for registered customers participating in the launch. The first 100 customers of the store will be eligible for a free Marvel Avengers Iron Man OnePlus 6 case and branded t-shirts. The rest will be a chance to win one of the other merchandise such as a OnePlus Back-to-School Kit, OnePlus 5 / 5T Accessories, and more.
OnePlus says that its sales in India were responsible for a third of the company's business turnover in 2017 and that since the opening of their store, its numbers have increased by exponential way. " Compared to OnePlus 5, OnePlus Experience Store's OnePlus 6 volume grew at a staggering 91% . By increasing offline touchpoints with consumers via offline stores, service centers and pop-ups, the company seeks to enhance the customer experience by giving it the opportunity to use the device before you buy it
In recent years, we have witnessed a series of exclusive online brands rush to the offline market where most Indians are still buying phones. to outdo Samsung and climb to the top.
Commenting on the extension, Vikas Agarwal, CEO of OnePlus India, said: " With India becoming the second seat of OnePlus, we are looking to put more emphasis on offline trading for to elect the vast majority of the Indian market that prefers to touch stores for experience before purchase. However, we will continue to be a first digital brand. "
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