Streaming services account for 75% of music viewing in 2018, up from 50% in 2016

Anyone who knows anything about music culture today knows that streaming is the preferred form of music consumption. But on Friday, Nielsen's numbers showed how much streaming happens in the space of two or three years.

The Mid-Year Music Report reveals that in the first half of 2018, Americans broadcast 403 billion songs. services. That's almost 100 billion more songs than what they aired in 2015, while streaming accounted for up to half the revenue of American music. Comparing apples to apples, as shown in this Statista chart, streaming accounted for 25% more of total US music consumption in the first half of 2018 than during the same period in 2016.

In fact, Streaming accounted for three times more of US music consumption in the first half of 2018, than physical album sales, digital album sales and combined digital track sales.

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