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Maxima Grupė, which operates retail chains in the Baltics in Poland and T MARKET in Bulgaria, has approved an operational strategy for 2025 that describes the group's long-term vision and its main objectives and objectives. priorities for the development of its organization. The most important is the transformation to improve the quality of customer service and create a better working environment for employees. The strategy provides for investments of 600 million euros over the next seven years, aimed at modernizing and expanding the network of stores.
"For more than two decades, Maxima has built a successful business model: from a Vilnius store, the company is now a leader in the Baltic retail market, and we understand that to move from a strong regional player to a truly international company, we need to change – we want to be valued not only because we have a convenient network of stores, a wide range of products and attractive prices, but also for quality service and a pleasant customer experience. the active participation of every employee, so we will respect their commitment and contribution, which is an integral part of the culture of our organization, "said Dalius Misiunas, chairman of the board of directors and CEO of Maxima Grupė. He added that more than one hundred employees of the group companies in the five countries had participated directly in the strategy.
"The active expansion of T MARKET has always been linked to investment in convenience and quality, and for us it is extremely important for the Bulgarian consumer to find everything we need in our stores: a good badortment, Favorable prices, nice atmosphere and good service, "said Maxima Bulgaria's director, Edwin Volks. According to him, the strategy of the chain at the local level will be distinguished by several essential points: a development of market increasingly disturbed (with the international support of Maxima Grupe), the development of new formats and sales channels through which T MARKET will achieve all goals. more customers and a focus on consumer interests and preferences.
The main goal of the company's strategy is to be the preferred choice of every day. The added value for customers will be to create more convenient stores, integrated digital and digital channel solutions, a wide range of products and a good price / quality ratio. This will be ensured by increasing the operational efficiency of the group companies, thus reducing costs and therefore costs. The strategy provides for more effective business management solutions to achieve efficiency gains of 500 million over 7 years.
The main tasks of the strategy include the sustainability of operations. "We are committed to achieving our goals, ensuring the well-being of our customers and employees, building trusted partnerships, encouraging and supporting local producers, and protecting the environment." said Dalius Misiunas.
Along with the internal changes, Maxima Grupė 's strategy also provides for rapid international expansion with an investment of nearly 100 million euros a year by 2025, for a total of at least 600 million euros. # 39; euros. These funds are intended to strengthen the store network in existing and new markets and to develop new sales channels. The goal is to increase the group's business turnover by 7% each year.
"Last year, we achieved several important milestones for our active development: we acquired and integrated distribution chains in Poland and we were among the first in the Baltic region to sell 300 million euros. This is a solid foundation for furthering our international expansion, "said the group's CEO.
Bulgaria
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