The latest iPhone models are gaining momentum in the last few months of their performance :: Investor.bg

<img src = "https://www.investor.bg/images/photos/0264/0000264513-article3.jpg" alt = "The latest iPhone phones may not start with the pulse expected by investors, but badysts say that their performance after it is strong

Most iPhone users choose the phones of the last series compared to last year and their choice since the last series.L & rsquo; Study was prepared by M Science, which manages alternative data such as Mobile Activation Devices

With other words in May this year, iPhone users were more likely to choose some of the latest models of Apple compared to the same period in 2017. "We have not seen this in the first six months of life," said Matt Goodman, an badyst at M Science, whose company follows the monthly iPhone sales worldwide. For most of its current cycle, the iPhone is performing worse than the previous series on a relative basis. "The mixed switch to new devices has a positive impact on the average selling price," added Goodman.

Apple CEO Tim Cook said at the last conference call on the May financial report that the iPhone X was the best-selling model. Each week of the last quarter, which also confirms the data of M Science. "Part of this happens because there is a refresh on the part of the iPhone X, and people who want to spend $ 1,000 and more, have already done so," said Goodman P Line Market Report

An item of M Science's report information relates to the iPhone 6, which "marks a true renaissance" as Goodman defines it. The model launched by Apple in 2014 is very powerful for prepaid services and is a cheap option for emerging markets, he added.

The model has a 5% to 10% share of global sales in May, according to MarketWatch.

Goodman says that the average period of use of a particular iPhone model goes to 727 for the current cycle, compared to 697 days for the previous one, and to 667 days for the "supercycle" "from 2014 to 2015