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By AppleInsider Staff
Thursday, 05 July 2018, 23:48 pm (02:48 ET)
Apple released Thursday a trio of short films "Shot on iPhone" that take an intimate look at the beautiful a game that, for many, transcends borders to act as a force for identity, meditation and inspiration.
Just in time for the quarter-finals of the World Cup, Apple's latest spots go from just over two minutes to nearly four minutes. Everyone focuses on football, or more precisely how the sport touches the lives of pbadionate enthusiasts.
The first film is about this year's Berlengas Island Cup, an important cultural game for two seafaring communities in Portugal. Fishermen from the city of Peniche clash with rivals from the neighboring island of Baleal.
The two teams of barebones travel by boat on a neutral ground, the island of Berlengas, to play a pickup. A field of land stands like a makeshift field, flanked by two rusty football goals. This is the game stripped to its essence. No enthusiastic crowd witnessed the competition, only a pair of coaches, the few island residents and the players themselves.
Peniche and Baleal participated in the ritual since 1940.
A second short film, "The Wa <# of Soccer", tells the story of Kenshi Arifuji, a footballer. playing the Japanese monk who practices Buddhism in Kagoshima. Football, says Arifuji, is the embodiment of the struggle of life in 90 minutes. The sport arouses naked emotions. Players take the advantage, sometimes making mistakes along the way.
According to Arifuji, football is a chance to practice the Buddhist philosophy of "wa", or peaceful unity and conformity within a social group. Thanks to football, players can learn different aspects of themselves, says Arifuji.
The third short film, entitled "The Heart of Australia", describes football as a tool of opportunity. It tells the story of 16-year-old Shadeene Evans, an Australian native who has followed her pbadion for playing in the Northern Territory to play as a professional in Sydney.
Each of the three videos was shot on iPhone with additional unspecified hardware and software.
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