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In addition to cars and bicycles, Uber will now also offer electric scooters that are very convenient for large, heavily trafficked cities.
To this end, Uber Technologies Inc. joins Lime Electric Scooter Rental Company, which invests $ 335 million, writes investor.bg. Although the details of the partnership are being finalized, it is clear that Uber plans to promote Lime in its mobile app and put its logo on the scooters. Uber made a similar step with a start-up called Jump Bikes, which rented e-bikes before acquiring the company for more than $ 100 million in April. Uber said that he still plans to launch his own offer of electric bikes in more cities around the world
The Union Uber-Lime will have a ripple effect on the "war of war". ;squad". Since Lime was founded 18 months ago, San Mateo, Calif., Has raised $ 467 million, and Los Angeles-based Bird Rides Inc. has almost the same capital as Travis Vanderzenden, a former managing director. Uber, unlike Lime's bright colors and his eye-catching Bird leadership uses darker tones, and his founder is a controversial figure they quickly appreciated the $ 2 billion
Vanderzenden Lime's declared service x, which allows customers to rent scooters scattered throughout the city and leave them on the sidewalk so that they can hire the next customer, is available in more than 70 markets in the United States and Europe. The new capital will buy tens of thousands of light electric scooters
They are made in China, increasing the likelihood that their price will increase the list of potential tariffs for Kita products.
Uber already filed in San Francisco to present his own scooter service. Analysts have seen the risk that cheaper modes of transportation will compromise Uber's core business in auto transportation. "As a business, we already have a self-tuning experience," says Rachel Holt, former head of Uber's North American business, which leads today. motorization of scooters and motorcycles in partnership with public transport. She said that Uber had undergone her initial activity with a cheaper service
After taking the post of CEO of Uber last year, Dara Korsrovashi formulated a strategy that would make # 39; business application a central place for all types of urban transport. This includes public transport, car rental, scooters and bicycles.
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