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Volvo Cars' high-end car manufacturer introduced the M brand, a new brand that will expand the company's global mobile operations, providing reliable access to demand for cars and services through intuitive applications. In addition, M will become familiar with the needs, preferences and habits of clients by personalizing their relationships. M will debut in the spring of 2019 in Sweden and the United States.
"Volvo Car is becoming more than just a car company, we understand that the urban consumer is rethinking the traditional ownership of the car, and we are evolving to become a direct service provider within our new mission," Freedom of the Car. To be mobile, "said Hakan Samuelsson, President and CEO of Volvo Cars.
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The M brand develops its own technology that examines the needs of consumers instead of just informing them where they can get a car.
"The services currently offered are mainly related to alternatives to taxi or public transport". Bodil Eriksson, CEO of Volvo Car Mobility. "We distinguish ourselves by focusing on how people use the cars they own, and our goal is to offer a real alternative to this experience, which will allow us to live the way we want, to make the things according to our own understanding and to gain valuable time.We see the opportunity to offer a first clbad experience. "
In addition to a team of highly skilled software engineers, the new M brand builds on 20 years of Sunfleet's experience, pioneering car-sharing within Volvo Car Group. Sunfleet is one of the leading car-sharing companies in Sweden with 500,000 transactions a year and a fleet of 1,700 cars. It will be fully integrated with the M brand by 2019 and the service will be available to all existing Sunfleet members.
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"Mobility is undergoing a fundamental transformation and Volvo Cars is a leader in this process.The launch of the M brand will create new revenue streams for Volvo Cars and be an integral part of the company's ambition. to build more than 5 million direct relationships with its customers by the middle of the next decade, "Samuelsson said.
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