What products do Bulgarian consumers buy most often?



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The prices of some of the most requested goods in Bulgaria have decreased over the past year due to the rapid development of technology, which is why manufacturers can offer lower prices. So, a TV that in the first half of 2017 cost 1500 leva, can now be purchased for 1000 leva. Also a refrigerator, which is now about 500 leva a year ago, was 650 leva

This shows the calculations of the new edition of the popular Top 10 of Payout of BNP Paribas Personal Finance for the first half 2018. The trend is valid for 7 of the best categories of products purchased between January and June 2018. These are smartphones, TVs, washing machines, refrigerators, stoves, air conditioners and bedroom furniture. .

In the months leading up to the World Cup, televisions are the most commonly purchased items. The survey shows that about 30% of all requests for financing for the purchase of a payment were deposited in the month preceding the World Cup

In addition, this year's consumers were interested in bigger devices with a better picture and sound. The Most Wanted TVs Have a 49 "Diagonal Screen and Offer an HD Image

The Most Wanted Smartphones are in the 450-500 Leva Price Range, Higher Processors, Higher Resolution and a Camera previous models most demanding

The same trend is observed in refrigerators: the most sought-after model in January-June 2018 is the average price of 480-530 leva. In the first half of 2017, people mainly applied to finance refrigerators at a price of 450-500 leva but with lower features. The new winner has a volume of 295 liters and a separate freezer located at the bottom. A year earlier, the winner was a 253 liters, a smaller size and a built-in camera.

Another winner in the category "Sofas" is the other product with higher features. It costs on average 900-950 leva, which is very close to the winner in the first half of 2017, which cost 850-900 leva. At the same time, the new most sought after model is larger and made from more luxurious materials like leather.

The most commonly used products are people aged 20 to 29, are mainly smartphones and laptops. The seconds according to the activity are those between 30 and 39 years old who buy mostly smartphones, televisions, sofas and bedroom furniture.

Men buy most of their TVs, laptops and smartphones while ladies have the most applications for sofas, mattresses and sponge furniture, as well as for stoves

"The Top 10 Payout "aims to show the image of consumer demand. The rating ranked the most sought-after models among the top 10 most sought-after property types, according to data from BNP Paribas Personal Finance's consumer credit applications for the purchase of property in repayment. The new edition is based on more than 150,000 items for which customers are requesting payment in the first half of 2018. About 60% of them are for the top 10 most wanted goods

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