Burberry excuses for the hoodie with noose

The Burberry fashion brand apologized for introducing a hooded sweatshirt with a noose at its fashion show at London Fashion Week.

The retailer said that he had removed the item from his collection after critics of one of his own models had resulted in an online reaction.

"We are deeply sorry for the distress caused by any of the products featured in our A / W 2019 fashion show collection," said Marco Gobbetti, CEO of Burberry, in a statement sent to CNN.

"Although the design was inspired by the marine theme of the collection, it was insensitive and we made a mistake," he added.

The model was criticized by model Liz Kennedy, who featured in the series but claimed that her concerns regarding the use of a noose had been ruled out.

"Suicide is not a fad," Kennedy wrote on Instagram. "I do not understand how you could leave an air that looks like a noose hanging from the nape of the neck on the podium."

"I had asked to talk to someone about it but the only thing we 'd said to do was write a letter," Kennedy said.

She also claimed that the staff was joking about the design before the show, while it was hanging at a noose.

"I had a brief conversation with someone, but all that it involved was" it's fashion. " Nobody cares about what's going on in your personal life, so keep it for yourself, "she said.

Gobbetti said that he had called Kennedy to apologize after reading the product.

The British Foundation for Mental Health also criticized the concept and stated that the incident demonstrated the need for fashion houses to examine their creative processes.

"It is disappointing to see this representation nowadays, given all the ground we have covered in mental health in recent years," said Antonis Kousoulis, deputy director of research at Charity.

"I was happy to learn that the fashion house had apologized and had withdrawn the document, but more generally, I would like to see more diversity in the creative process," he said. added Kousoulis.

"Influential global brands such as Burberry certainly have a role to play in giving voice to diverse perspectives, respecting people with lived experience and role models."

The article featured in Burberry's fall / winter collection, titled "Tempest," debuted in London on Sunday.

The designer of the series, Burberry's artistic director, Riccardo Tisci, added, "I am deeply sorry for the distress caused by one of the pieces of my series Sunday."

"Although the design is inspired by a nautical theme, I realize that it was insensitive.I never intended to upset anyone." reflects neither my values ​​nor those of Burberry and we have removed it from the collection.I will ensure that does not happen again, "he added.