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By Elisha Fieldstadt
A sweatshirt presented on Sunday at Burberry's Fashion Week show in London and featuring a noose around the neckline was removed from its new line, according to the company's CEO.
"We are deeply sorry for the distress caused by any of the products presented in our [Autumn/Winter] Tempest Collection 2019, "said Marco Gobbetti in a statement.
Gobbetti added that the hoodie has been removed from the collection and all the images that represent it have been removed from the Burberry website.
"Although the design was inspired by the marine theme of the collection, it was insensitive and we made a mistake," he said.
Riccardo Tisci, creative director of Burberry, who designed the show, is also excused.
"I am deeply sorry for the distress caused by one of my show's plays on Sunday," Tisci said in a statement. "Although the design was inspired by a nautical theme, I realize that it was insensitive.I have never intended to upset anyone.I will ensure that it does not happen again. "
The description of the Burberry's Tempest line published on the company's website indicates that these pieces "inspire contrasts in British culture and weather". But the description does not mention the sea or a nautical theme.
Liz Kennedy, who was on the show Tempest, posted Sunday photos of the sweatshirt on Instagram, pointing out that she had expressed concerns about the sweatshirt after leaving "my fitting extremely triggered after to have seen this look ".
"Suicide is not a fad, it's neither glamorous nor annoying," Kennedy wrote. "Let's also not forget the horrific history of lynching. There are hundreds of ways to tie a rope and they chose to tie it up like a noose, completely ignoring the fact that she was hanging around her neck. "
Kennedy stated that she had experienced "a suicidal experience" in her family, but when she tried to solve the problem before the show, she was told to write a letter and saying to her: "It's fashionable – no one cares about what's going on in your personal life, so keep it to yourself."
She also said in her message that she was even more disturbed when the staff of the series "briefly suspended one from the ceiling (trying to figure out the knot) and laughed at the locker room".
Gobbetti said that he had personally called Kennedy to apologize.
Kennedy said that she had chosen to speak because the show was "dedicated to young people voicing their voices".
With her message, she included a screenshot of a message that appears to have been written by Tisci, accompanying a photo of the offending hoodie. "I dedicate this show to the young people of today, to those who have the courage to shout in what they believe and who have the beauty to express their voice," he said. written. Tisci's message has since been deleted.
Sunday's show models paraded on a standard runway, in a sleek space, as well as on a runway that snuck into an industrial-looking space bordered by teenagers climbing to scaffolding.
"Young rebels climbed the walls of the fence in one space, sending a message of liberation and freedom, while order and structure prevailed in the other," says Burberry's website on the site.