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America's fastest chain of drive service in 2018 will not only shock you, but will likely cause a fight with friends. Nathan Rousseau Smith has the results.
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The king faces Colonel Sanders during the last Burger King campaign.

As part of promoting a new grilled chicken sandwich, the Burger King mascot is featured in a YouTube video wearing a white suit similar to what KFC Sanders wears in the commercials of the chicken chain.

"When we talk about roasting chicken, there is only one solution, K.F.G.", explains a narrator with a southern accent in Burger King's 26-second video, released on Thursday. "Yeah, that's the king of flame roasting and he's presenting his new flame-grilled chicken sandwich. … When it's all about grilling in the flame, a king goes overboard." always a colonel. "

The sandwich, available at participating locations from Thursday across the country, includes a 100% grilled white meat fillet seasoned with lettuce, tomatoes and sweet honey mustard on toasted potato bread.

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In a statement, Chris Finazzo, president of Burger King for North America, said the fast food chain had more than 60 years of experience in broiling and burning since 1954, year of its first establishment.

"We wanted to celebrate this expertise and show that when it comes to flame grilling, we" reign "over the competition," Finazzo said.

The new sandwich is not a limited-time item, but a permanent addition to the menu. It has a recommended price of $ 4.99 and $ 6.99 for the combined meal, which includes a small glass and chips.

Some restaurants in Kentucky, Miami, Los Angeles and New York will have limited edition "K.F.G." sandwich packaging.

The new Burger King Grilled Chicken Sandwich is a permanent part of the menu. (Photo11: Burger King)

Last week, the king turned on Tinder for Singles Awareness Day with a one day contract for pairing with him on the dating app. By promoting the offer on Twitter, the fast food chain kicked at Wendy's mentioning "single Daves", which is what is known as Wendy's single burgers pie. # 39; s.

Burger King has also visited McDonald's in recent months.

In January, Mickey D's Big Mac was targeted with the launch of his new Big King XL sandwich, claiming he "surpasses the competition".

In December, Burger King had signed a Whopper penny that required customers to go first to a McDonald's to unlock the one cent offer on the BK app for a promotion called "Whopper Detour".

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Follow Kelly Tyko on Twitter: @KellyTyko

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