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Burger King is expected to be the first fast food chain to test Impossible Foods’ plant-based chicken nuggets.
Starting October 11, the fast food chain – owned by Restaurant Brands International – will test plant-based nuggets in three selected markets: Des Moines, Iowa; Boston and Miami.
| Teleprinter | Security | Last | Switch | Switch % |
|---|---|---|---|---|
| QSR | BRANDS INTERNATIONAL RESTAURANT, INC. | 61.81 | +1.06 | + 1.74% |
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However, this isn’t the first time the fast food chain and the California meat replacement supplier have teamed up. In 2019, Burger King began selling the Plant-Based Impossible Whopper nationwide after a successful trial in seven markets.
A Burger King in Redwood City, California. (AP Photo / Jeff Chiu / AP Newsroom)
Indeed, a report of inMarket inSights found that restaurants testing Impossible Whoppers experienced a noticeable increase in foot traffic.
“In 2019, we became the first quick-service restaurant to serve the award-winning plant-based Impossible patty and feature the iconic Impossible Whopper,” said Burger King North America director of marketing Ellie Doty in a comment. communicated.
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Impossible Foods and its competitor Beyond Meat have both found success with realistic plant-based burgers. Now they are now trying to replicate that in the rapidly growing but crowded market for plant-based chicken nuggets.
U.S. sales of frozen plant-based chicken fillets and nuggets jumped 29% to $ 112 million in the 52 weeks ending Aug. 28, according to Nielsen IQ. Sales of conventional frozen fillets and nuggets increased 17% to $ 1.1 billion during the same period.
Impossible Foods already started selling its soy-based nuggets in September at Walmart, Kroger, Albertsons and other grocery stores. They will be in 10,000 stores later this year.
The Associated Press contributed to this report.
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