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People are surprisingly ecstatic about Burger King's "unhappy" meals.
The fast food chain recently announced the launch of its "Real Meals" range, which includes a wide variety of moods. The options are: Pissed Meals, Blue Meals, Salty Meals, YAAAS Meals and DGAF Meals, and they all come with a Whopper, fries and a drink.
The promotion will only be available for a limited time at select restaurants in New York, Los Angeles, Miami, Austin, Seattle and Miami.
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The campaign was created to coincide with the month of May of Mental Health Awareness Month. According to a press release from Burger King, "It's quite natural to encourage people to" be their way ", to encourage them to" feel their way. "With Real Meals, the famous Burger King brand to be yourself and to feel what you want to feel. "
Although it is not stated, these meals seem to be an answer to the popular Happy Meals of McDonald's.
The company released a short film to launch the campaign, which features people expressing varying moods, such as sadness or anger.
For an advertising campaign based on not feeling happy, people seem to be thrilled. Like a social media user tweeted"I respect @BurgerKing for the #FeelYourWay program to educate kids about mental health. Children are not afraid to talk about problems that concern you. "
Another user added"You see, that's why you're better than McDonald's."
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Again another tweet simply says, "you're the only one who understands me, burger king," with another user saying, "I'm going to take one, I'm not expecting that real commercial on the wrestling and mental health issues, but I'm going to take it with a Whopper meal."
Unfortunately, as a user has discoveredReal meals do not come with a toy. To get one, customers will always have to swallow their emotions and get a happy meal.
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