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Burger King is excused for advertising featuring people who were trying to eat hamburgers with giant chopsticks.
Burger King, New Zealand, has removed an advertisement showing people eating a Vietnamese-themed hamburger with oversized chopsticks after qualifying him as racist and offensively.
The advertisement featured people trying to eat the Vietnamese Sweet Chilli burger with a pair of giant chopsticks.
Maria Mo, a Korean New Zealander and a student at the University of Waikato, tweeted her shock after watching the ad.
"I could not believe that such blatant ignorance ads were still happening in 2019, it took me honestly a second to understand what I was looking at," said Maria Mo HuffPost in a message.
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"I was looking at him thinking that there had to be some kind of layered twist – only to realize that no, there was no twisting, that was really that basic level."
In response to the negative attention received by advertising, Burger King withdrew the promotional material, explaining that it was not a representation of the brand.
"We are really sorry that the advertising seems insensitive to our community.
"We have removed and this certainly does not reflect our brand's values regarding diversity and inclusion," said James Woodbridge, general manager of marketing at Burger King. Things.
However, Mo said Things she feared that the suppression of advertising was "only a measure to cover their footsteps".
"Unless BK officially announces to recognize his racism and to apologize for the offense he has caused, as well as to undergo more rigorous training in diversity for his career." To ensure that nothing like this happens again, shooting the ad is a step to cover their tracks and absolutely nothing has changed. "
In March, the Advertising Standards Authority ordered that the advertisement in question be removed from the television on the grounds that it "incited people to overeat" because of the last line of advertising: "Just need three more "
The ad was removed from the television. However, she was still being promoted on social media, including on Burger King's Facebook page – though it has since been deleted – and as a sponsored post on Instagram. where Mo saw it.
Mo had previously explained that she was "extremely tired and tired" to see this particular portrayal of Asians in mainstream media. "I could not believe that such a concept had been approved for such a big and known company."
She also considered that advertising is a representation of the "type of demographic data they must use globally for their ads".
His original tweet, which shares the promotional video, has been viewed over 2 million times, many expressing support for his position.
"It's a bad taste," said a Twitter user.
Others have criticized the complaint by stating that they "did not find Burger King's advertising to be" racist "at a distance – it's funny, but not insensitive to the culture either."
Advertising promoting the brand's new "Tastes of the World" burger range also featured a customer eating an American burger with boxing gloves Rocky style, as well as a another eating the Japanese burger "tonkatsu" by robotic hand.
The VMLY & R advertising agency of Burger King in New Zealand has been contacted for comments.
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