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New look, same king.
Everyone knows what to expect when they order a Burger King. In the future, however, fans of the franchise will have to get used to a new look.
Burger King recently unveiled a new logo inspired by the brand’s classic design, according to Restaurant Business Online. The franchise also announced that it will release new uniforms, a new color scheme and other changes.
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“From 65 to 98, we had a strong and iconic identity,” Raphael Abreu, design manager at Burger King’s parent, Restaurant Brands International, told the newspaper. “It was a real classic. We thought at the time that we looked our best. We thought it was the best representation of the brand.”
According to Abreu, the chain’s latest logo is meant to look more like a burger, signaling the brand’s focus on its food. He explained that the earlier, more stylized logo seemed to show that the restaurant was all about speed of service.
Burger King recently unveiled a new logo inspired by the brand’s classic design.
(Burger King)
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He continued, “The simplicity of the logo – fewer shapes, fewer colors – is definitely better on screen if you make it smaller. It reads significantly better than the previous identity.”
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The new branding would take several years to make its way through Burger King and its branches across the country. The redesign will be implemented on the company’s website first, but it will take time for restaurants to work on their existing food packaging supplies before using the new designs.
A Burger King representative confirmed to Fox News that the new models will begin rolling out on January 7.
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