Burger King will sell Whoppers upside down to celebrate "Stranger Things"

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In partnership with Netflix's "Stranger Things", the hamburger chain announced that it would soon sell an "Upside-Down Whopper" sandwich, an ordinary whopper served with the bottom of the bread on top of the burger and the top of the hamburger. the bun down. It's like a normal Whopper, but upside down.

If the back side of the promotion is not unanimous, the nostalgia factor could be this: the backhand Whoppers will be served with the classic Burger King conditioning from the middle of the 1980s.

The special burger will be sold starting June 21 at select restaurants in several US cities: Miami, Houston, Boston, Atlanta, Dallas, Philadelphia, Chicago, San Francisco, New York and Los Angeles. The restaurants in these cities will also have limited edition ketchup packages and t-shirts inspired by "Stranger Things".

The promotion comes as competition is tightening in the fast food sector.

Fast food restaurants like Burger King are hyper competitive and fight for the same public. Customers are usually not loyal to a particular brand. Fast food companies are resorting to bizarre, sometimes far-fetched marketing tactics or delirious creations to attract customers.

For example, Burger King launched last month a new Whopper lunch box, titled "Real Meals", labeled with different moods and colors. The packaging came in five moods: the Pissed in Red, Blue for Sad, Salty in Teal, YAAAS in Purple and DGAF (that is to say "do not give f —" on Internet) in black.
In 2017, Wendy's had challenged a teenager to get 18 million retweets to get free nuggets for a year (he got the nuggets and set a record for the most retweeted tweet). And Domino's looking for new customers by rewarding them for eating pizza, even if they buy it from a competitor.

Promotions such as Whopper upside down encourage people to go to the restaurants to make sure they have a preview of the new offer before the end of the deal.

For Netflix, partnership is a way to advertise in new spaces. Netflix is ​​an Internet company. Thus, associating their brand and shows with physical products helps customers think about their shows even when they are offline, CNN Business Barry Smyth, global marketing manager at Netflix, told CNN Business.

The streaming platform also collaborates with a number of other companies, including Lego, H & M, Schwinn and Baskin-Robbins, to promote the coming season.

Netflix (NFLX) also teamed up with Coca-Cola to celebrate the third season of the show. The beverage company restarted New Coke because the new season takes place in the summer of 1985 – when Coca-Cola launched the new recipe that went bankrupt.
Coca Cola (KO) He released New Coke tablets after a few months and renamed it Coke II. The drink was sold in some places after 1985. But this is the first time that Coca-Cola reports New Coke under this brand.

Burger King will also include the DoorDash delivery as part of the promotion. Starting Wednesday for a week, it will offer a Whopper meal, including a small glass and chips, for $ 5 on the app, with a $ 0 shipping fee if the entire order costs more than $ 5. $ 10. Customers must enter the code "STRANGER" to access the transaction on the DoorDash application or on the website, where they will be able to view the previews of the new season of "Stranger Things".

– Danielle Wiener-Bronner of CNN Business contributed to this report.

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