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India is a vast and diverse country with a wide range of climates, languages, religious practices and food products. So, what better way to celebrate Britain's 72nd birthday than with a chocolate bar of four different chocolate varieties to represent the Indian people? That's the idea behind Cadbury's new Unity bar, which combines dark chocolate with milk, milk chocolate and white chocolate with packaging that shows a wide range of Indians standing by hand and savoring a collective chocolate.
The limited edition bar is already sold in India, but Age of announcement announced the news to the rest of the world yesterday. Twitter's reaction was, like the bar itself, mixed. Some praised the noble intentions of society and its mastery of multiple languages.
Others were laughing at the idea that a chocolate bar was meant to solve a major social problem.
Others have pointed out that the bar does not enough represent the unit.
And then they proposed improvements.
Yes, it's an obvious advertising ploy, and yes, it's ridiculous to expect people to believe that a chocolate bar is the answer to racism. But let's see it this way: chocolate preferences divide us so deeply. It is known to tear families apart. Okay, okay, maybe not permanently, but really, what do you do when a person likes dark chocolate when everyone likes milk, except for one that prefer whites? A more obvious solution may be to buy more chocolate, but hey, it's nice of Cadbury to create a bar that everyone can share.
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