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MONTREAL – Aeroplan aims to establish itself in the airline industry by offering charter flights to its most popular destinations as the frequent flyer program prepares the end of its exclusive partnership with Air Canada in 2020.
"We have roads where," said Jeremy Rabe during his first media interview since he took office in May as CEO of parent company Aimia Inc.
"Those who will be Dedicated Aeroplan aircraft that fly just for Aeroplan.
Aimia is negotiating with potential airline partners for the operation of narrow-body aircraft perfectly suited for flights to Caribbean sun destinations.
Details on the number of planes, their outward appearance and Rabe told the Canadian Press that the configuration will be announced about a year from now.
The big move shows that the loyalty program is committed to providing the greatest value to members. d.
"We can optimize routes, we can ensure that these planes fly to places where people really want seats and again it's a big difference."
Montreal company getting ready July 2020, when its 30-year partnership with Air Canada expires as the airline launches its own frequent flyer program.
According to industry badysts, the company's long-term prospects are unclear. In the first quarter, it cut costs by $ 70 million, but Stephanie Price, of CIBC World Markets, estimates that she will need $ 200 million more per year to purchase flights at the after market rate. 2020.
Aeroplan members will be able to purchase seats in any airline anytime, anywhere, instead of being limited to the largest airline Canada and its Star Alliance partners. The airline would be a "big improvement" of the program.
Aeroplan is working to register its preferred airline partners and is also introducing several new program features that will create a more flexible program and a better experience for members.
In September, Aeroplan will introduce a new online travel booking tool that will allow members to earn miles when they rent a car or book a hotel in cash.
Within two years, miles only or in combination with cash will be exchangeable for a variety of travel, entertainment and entertainment experiences, including concerts, spas and private jets.
Additional digital tools, supported by artificial intelligence and machine learning, will enhance the experience. Predicting members' preferences based on their travel history, Rabe said: [TRADUCTION] "So we're going to be creative with such cool destinations where you might consider traveling."
Aeroplan plans to maintain the current network mileage required for approximately 95% of its flight network. It answers one of the biggest questions members have about how Aeroplan will be in 2020.
It also provides for a point transfer program in 2020 that will allow members to convert Aeroplan Miles. In Loyalty Programs of Nearly 20
Rabe minimized the risk that the transfer program would be a way for members to end their loyalty to Aeroplan.
"If members see that we are going to have an incredible loyalty program, differentiated value, flexibility and experience, I am confident that members will continue to participate in the program and that it will be the best loyalty program in Canada.
He resigned on the eve of the company's annual meeting in April when Rabe was elected to the board as a representative of Mittleman Brothers LLC, which had criticized Aimia's performance.
a managing partner of On Point Loyalty, an investment and advisory firm focused on the airline loyalty industry.
After just six weeks of work, the Director of Experienced Loyalty Programs said that he foresaw He also focuses on building relationships with partners to demonstrate the importance of working with Aeroplan.
"I think there have been great developments in Aeroplan over the years, but when I look at what happened with the Air Canada relationship, I'm not sure certain that we have succeeded to the best of our abilities.
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