Harley-Davidson pushes further in Asia with smaller bikes to fuel growth

Harley-Davidson Inc. launches light motorcycles in Asian markets and electric bicycles in hopes of boosting demand due to declining sales in the United States and the threat that commercial rates increase its costs.

Milwaukee, 115 years old for her big touring motorcycles, is struggling to reorganize her business, as her main clientele is based on age, targeting younger buyers, particularly in Asia, the United States and the United States. offering lighter motorcycles with smaller engines. -Davidson, "The company plans to spend $ 675 million – $ 825 million over the next four years, looking to reduce costs and generate more than $ 1 billion in additional annual revenue in 2022.

Harley will develop p motorcycles with smaller engines from 250cc to 500cc for Asia, including India, which the company said that it was one of its most dynamic markets of the world

"If nothing else, Harley-Davidson recognizes the continuous change in the tastes of global consumers Raymond James badysts, Joseph Altobello, said:

In the To attract customers around the world, the company is also reorganizing its stores, partnering with online retailers and launching a custom 1250cc model, Pan America, and a 975cc Streetfighter model average weight in 2020. [19659004] Harley has been at the center of a trade war between the United States and the European Union, with the intention of moving production to European customers abroad to avoid tariffs from the EU, a decision that was slammed by US President Donald Trump.

"The Accelerated Strategy Will Require Significant Investments The company plans to fund it entirely through a complete cost reduction and reallocation of previously planned investments and resources," said the company.

Harley also spent for the development and marketing of products, including the promotion of its academies of learning in the exhibition halls and the development of electric motorcycle technology.

The company announced its plan to launch his electric motorcycle in 2019 and will launch other models until 2022.