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NEW YORK – Amazon is hoping that customers will not see dogs anymore, after the first day's problems, people who were trying to shop were just getting pictures of cute canines delivering an apologetic message.
Monday, during his hype Prime Day, an embarrbadment for the tech company on the shopping vacation that she created.
Buyers Click on Many Prime Day Links After 3pm The launch of ET in the United States only had pictures of dogs – some of which were pretty stunned – with the words: "Uh-oh. Something went wrong on our side. People went on social networks to complain that they could not order items.
Around 4:30 pm, many First Day links were working, and Amazon said on Monday
In an email to the Associated Press, it says that "many are buying successfully" and that the During the first hour of the First Day 36 hours in the United States, customers ordered more items than in the same amount of time. last year.
Still, hiccups could mute sales and send buyers elsewhere during one of Amazon's busiest sales periods which is also a key moment for registration new Premier members. Buyers have plenty of options, as many other chains have offered sales and promotions to try to capitalize on Prime Day spending.
The badyst Sucharita Mulpuru-Kodali at Forrester Research called the glitch a "huge deal."
is believed to be one of their biggest days of the year, "writes in an email. "I'm shocked, it caught them off guard. But I guess the lesson is not to have a big unveiling in the middle of the day when everyone comes to your site at one time. "
Amazon, which recently announced that membership in Prime would become more expensive, hoped to attract consumers by focusing on new products and involving Whole Foods in the process. that parents would use the event transactions to start shopping back to school.
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, noted that the problems could stop shoppers for a while, especially those who had the intention of enrolling in the Primary.
"If you had the intention of finding special offers to reduce the Back-to-school (shopping) costs, you will certainly return to your favorite traditional place, Goldberg noted that it was easy for Amazon to extend transactions on its own devices and brands, but that it was p It was difficult to extend the agreements for its third-party sellers because they had registered for different promotional niches.
Amazon does not disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, estimated that this would generate $ 3.4 billion in sales worldwide, compared to $ 2.4 billion in sales worldwide. ;last year. Prime Day also lasts six hours longer than last year
Meanwhile, other retailers like Macy's, Nordstrom, Best Buy, Walmart and Target have launched their own promotions, a said Charlie O. Shea, badyst at Moody's
. ] "Brick and mortar retailers know that they have little choice but to continue to offer their own significant discounts, which is evident in the proliferation of" Black Friday "offers. July "which are launched earlier each year, as well as various It stated in a note earlier Monday.
Amazon created Prime Day in 2015 to mark its 20th anniversary, and its success has inspired other companies The Wayfair online furniture retailer introduced Way Day in April, making it its largest-ever revenue day.
Prime Day is also helping to increase the number of premium members. revealed for the first time this year that it had more than 100 million paid premium members worldwide.He hopes that Prime will be attractive to current and potential subscribers after increasing the US annual membership fees of 20% to $ 119 and $ 12.99 for the monthly option.
"He was one of the best vehicles" for membership registration, says Goldberg.
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