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OTTAWA – Canadian pollsters lose their watchdog.
Canadian companies of public opinion and market research vow to create a new watchdog after the Association for Market Research and Intelligence suddenly announced that it closed its operations. The non-profit government badociation announced Tuesday that it would announce the closure of its badociation, announcing to its members that it would almost immediately cease its daily operations and that it would withdraw completely from Here the end of the month of August.
MRIA Board Chair Amy Charles, who was appointed to this position in June, said the body was facing financial difficulties but did not not specified, according to an e-mail statement attributed to him
.
Don Mills, CEO of Corporate Research Associates, described the action as "very regrettable event".
The organization of Mills and six others issued a joint statement Tuesday night, promising to ensure the highest standards of the industry would be under a new police umbrella.
"Despite the difficulties faced by the badociation, the research and intelligence industry remains bright and financially sound" Mills We also agree that in the case of absence of the MRIA, it is necessary to create a new organization that will act as a flagship of quality research, industry standards and the certification process, "added the president of Leger 360 , Jean-Marc Leger
Not everyone was disappointed by the disappearance of the badociation.
Independent investigator Janet Brown said that the organization was doing poor police work among its members
"The industry needs a serious new organization." and ethics, "she wrote on Twitter.
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