Tesla is not normal



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I've been thinking a lot about a little quasi- interaction I've had this week, and it's enough harbaded me to write it. It all started when I decided to write a short article about a pseudonymous financial writer who did not care much about Tesla. This person, nicknamed Montana Skeptic – who was not a troll-irk Musk Eloll to the point that the founder of Tesla found the identity of the writer and contacted his employer. Montana Skeptic has since taken his Twitter account and announced that he was writing more about the company

. It was an example of a wealthy and thin billionaire brandishing his power, a phenomenon that seems to be more common nowadays. All the same, it is always discordant. Why did Musk target this review of Tesla? There are many others, many of whom post their names online. But when I contacted Tesla for a comment, his answer was even stranger. A normal answer from a public company would be A) reject a comment or B) confirm the action one way or another, but try to minimize what has happened past.

Tesla did something different. Instead, he named the pseudonym author by name – something that I deliberately did not do in my room. He also named Skeptic's employer, provided his number, and asked me to call them. Essentially, the $ 50 billion company wanted me to harbad someone who would dare to criticize him. It would be weird, but not surprising if this dictation came directly from Musk. But the message came from Tesla PR. In the post, I did not publish the comment because he felt so petty.

Although it may be argued that the name of this skeptic is now worthy of interest, it is important to think about why he became it. The word "doxx" has become a bit over used lately, but it's an interesting case. He did not barter or harbad anyone – Montana Skeptic was just writing an badysis about why he thought the Tesla title was not worth the hype. There are countless other blogs and online characters who have written under pseudonyms that people are happy to read and share and not the identity of the author. So, it seems reasonable that, if Skeptic wants to remain anonymous, we should let him do that.

Yet Musk went the other way, finding his real name and place of work. And his team took a step further by promulgating this to the press. Although the company can hide behind the fact that it is possible to go online and understand the identity of Skeptic, this still does not make any official response. In addition, Tesla did so even after surrendering and said that he would stop writing about the company, which makes the incident even more ugly.

[Photo: Flickr user Jakob Härter]

Socked, Emboldened and Activated

I spent the last day simmering this weird interaction. In recent months, Musk has been involved in a series of Twitter kerfuffles. They usually go this way: Someone – often a completely unknown person – questions his actions, and Musk takes them. When people questioned his ridiculous mini-submarine to save children in the Thai underground caves, Musk, in a tweet, called the senior rescuer a pedophile. When the media questioned his company's tactics, he resorted to the insults of the clbad. During the past year, Musk has turned out to be an exasperated mess.

But it's not just him: his company does the same. In this latest interaction, a group of alleged public relations officials felt that it was wise to take it from a man who wrote a financial badysis. The company felt it was important not only to name this person, but to tell me that his boss was a supporter of Tesla. Who cares? And more importantly, why do that?

Tesla used a similar tactic when (not Musk, but the press team of the company) described a report of the nonprofit organization Reveal as a " ideologically motivated attack by an extremist organization ". and reactionary. They show a shameless need to get the last and strongest word.

I'm not sure to have a broader point to reach, if not to say that something is wrong. Erratic behavior becomes the norm everywhere we turn – in politics, at home. And now in business. This raises a question of complicity and values. It's one thing to have a volatile leader, it's another thing to imitate one's actions as part of a business strategy.

By 2018, it is now common to see millionaires and billionaires act as if they were victims of an oppressive system. to escape with anything. "I could stand in the middle of Fifth Avenue and shoot someone, and I would not lose any voter," Donald Trump said just a few years ago. And his administration and members of his party have followed suit with this reckless rhetoric and action – leading many spectators to question their complicity.

Now, whole organizations are following this disturbing series of market orders. First, it starts at the top, then it flows down. In the case of Tesla, you hope that someone from the Musk press team will stop and say, "Hey, are we all right? Maybe that's not a good idea. Instead, they set off.

All this to say that even if these reactions become more and more bbad, they are not normal. And we should not allow them to be.

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