The first day of Amazon, highly publicized, collides quickly

NEW YORK – The Amazon website encountered some problems quickly on Monday during its Prime Day, which was very embarrbading for the tech company during the holidays that it created.

Dog looking with the words, "Oh, oh, something went wrong on our side." Many have accessed social media to complain that they could not order items.

It was not known what the frequency of outages was on any of Amazon's busiest days, but hiccups could surely block sales. A spokesman for the company did not immediately respond to an email.

Amazon, which recently announced that Prime members would become more expensive, hoped to attract customers by focusing on new products and involving Whole Foods in the process.

While Amazon does not disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated that she would generate $ 3.4 billion in sales worldwide, compared to 2 , $ 4 billion last year. Prime Day also lasts six hours longer than last year.

Buyers have, meanwhile, a lot of choices at their disposal since other retailers offer promotions to try to take a share of the expenses. Channels like Macy's, Nordstrom, Best Buy, Walmart and Target are launching their own promotions, said Charlie O. Shea, an badyst at Moody's.

"Brick and mortar retailers know that they have no choice but to continue offering their own significant discounts, which is evident in the proliferation of" Black Friday "offers. July "that are launched earlier each year, as well as various" match price "offers, he said in a note on Monday.

Amazon created Prime Day in 2015 to mark its 20th anniversary, and its success has inspired other ecommerce companies to invent shopping vacations. The online furniture vendor Wayfair introduced Way Day in April, becoming its biggest recipe day ever.

Prime Day also helps to increase the number of Premium members. Amazon revealed for the first time this year that it had more than 100 million paid premium members worldwide. He hopes that Prime will be attractive to current and potential subscribers after increasing the annual US membership fees by 20% to $ 119 and to $ 12.99 for the month-to-month option.

Here's a glimpse of what's happening this year:

FOOD SETS IN THE MIX: The Seattle-based company is offering first members who spend $ 10 to Whole Foods from July 11 to 17 a $ 39 credit. $ 10 Amazon to use the first day.

NEW PRODUCT LAUNCH: Several companies agree to launch new products on Prime Day, says Amazon. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on via Amazon's Amazon voice wizard.

PRIVATE LABEL PUSH: Amazon has built its own brands, and it will offer offers on these, especially its clothing brands, badysts said.

BACK TO SCHOOL: The company is doing a big push in school supplies. It indicates that customers have purchased more pencils, pens, notebooks, glue sticks, lunch boxes and backpacks the first day of last year than every other day of the year.

OTHER COUNTRIES: Amazon expanded countries will be part of Prime Day this year: Australia, Luxembourg, Netherlands and Singapore.