[ad_1]
The University of Louisville announced Friday that it would change the name of its football stadium from Papa John's Cardinal Stadium to Cardinal Stadium after the company's founder acknowledged having used the N-word during a conference call with marketing managers in May. 19659002] div> div.group> p: first-child "/>
"In times of crisis, the best communities find a way to come together," said Neeli Bendapudi, president of the university, in a statement. "In the past 24 hours, our community has been fractured by comments from former UFL trustee John Schnatter."
The incident was revealed after Forbes magazine detailed it in an article on Wednesday. Schnatter later confirmed that he was in communication with the Laundry Service marketing agency when he tried to downplay the comments he had made about the National Football League in the fall latest. He said that "Colonel Sanders called Blacks" and that he has never been confronted with public reactions to KFC
. Following this report, Schnatter resigned from his position as Chairman of Papa John's Board of Directors. According to the Louisville Courier Journal, his name has also been removed from a signpost of a gym in his hometown of Jeffersonville.
Schnatter, who holds a 24 percent stake in Papa John's, remains on the job. While Schnatter's resignation as chairman of the board was a first step forward, Papa John's must to do more to show that its values are not aligned with the behavior of its founder, "Michael Gordon, CEO of Gordon Group. , a strategic communication, said CNBC by email. "With Schnatter remaining on the board, it will also remain a responsibility for Papa John – no matter what Schnatter's share in the company or the name of the company – we have to break out of the Papa John's brand to really pbad to something other than this episode and other horrible episodes. "
Papa John's suffered a negative reaction after Schnatter's comment became public Major League Baseball indefinitely suspended his Papa Slam promotion – a campaign to which both parties have collaborated since 2016. The Miami Marlins announced Thursday that the team was suspending its relations and all promotions with the brand. and Olson Engage, the public relations agency that was hired by the company in February, dropped them as a customer.
"The brand image of Papa John is strong, so I suspect while there might be a decline in sales [until] The story loses power on the front page. Gilbert, a consultant in business ethics at NobleEdge Consulting, told CNBC by e-mail
earlier Friday that the pizza chain said it was removing Schnatter's image from its marketing . [19659003"Cetteréactionetcecontrecoupmontrentquelesclientsjouentunrôlebeaucoupplusimportantquejamaisetquelesgenscontinuerontàexprimerpubliquementcequ'ilsressententetàsefaireentendre"adéclaréNatSuttonbadociéetchefdeBuffkin/Bakeruneagencederecrutementdecadres "This reaction shows that the community will come together and it has more power that & # 39; a great company."
Source link
