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Some Canadians who crave for a donut or a double-doubled, but short of time, can now receive Tim Hortons food while the national chain has begun testing delivery this week
. The coffee and donut chain launched food delivery with Skip The Dishes, a food delivery app, through 148 restaurants in Ottawa. three cities: Ottawa, Vancouver and Edmonton.
"I think we decided to listen to our guests and adapt to their changing needs," said Alex Macedo, president of Tim Hortons
Macedo. , who debuted in the role less than a year ago, said that a slew of new employees, including Duncan Fulton, CEO of Tim Hortons' parent company, Restaurant Brands International , is at the origin of the brand's productivity.
jump, "said Mr. Fulton, who admits that he lives his life on apps like Skip the Dishes, Uber Eats and DoorDash, as do many Tim Hortons customers
. , is something that the restaurant obviously has to do.
This is not the only company to have this feeling. Cineplex announced last month that it had begun offering snack delivery services to Uber Eats dealers to 60 filmmakers from Ontario, Alberta, British Columbia. and in Quebec.
But Tim Hortons is counting on more than mere delivery to spark more enthusiasm for its brand. "We are a breakfast brand and a coffee shop that also sells lunch and dinner," he says.
About 50 restaurants serve breakfast. At any given time, and if the test is working, Tim Hortons will roll out the first meal hours nationally before the end of the summer.
His pilot breakfast follows the national rollout of lunch at any time by his rivals Canada and A & W last year
In September, Tim Hortons plans to try two more changes: a children's menu and a loyalty program.
It is too early to announce the articles, but the customers "There are still a lot of other children's menus … that not everyone kisses, which could be very peculiar to Tim Hortons, "said Fulton, who said he believed what his two children would like to eat.
The loyalty program will begin in the form of a card with the basic functionality of the phone, said Macedo, and will eventually be integrated into the application recently launched by the company that allows customers to order and pay in advance. with his franchisees. Continued public strife between RBI parent company and the non-franchised franchise group The Great White North Franchisee Association over alleged mismanagement has resulted in several lawsuits.
Some Ontario franchises have decided to reduce benefits and breaks after the minimum wage increase. In addition, the image of the company was tainted by the participation of some accustomed to a boycott and national protests.
The brand's reputation has dropped twice this year, losing dozens of points on each.
Macedo and Fulton acknowledged that some things in the past might have been better managed, but management has changed the way it communicates with franchisees to strengthen this relationship and works with them to implement all of these changes smoothly .
"I think it's okay" It's a matter of time to prove that it's a new day, "said Fulton," and there is a very sincere interest in working collaboratively with all franchisees. "
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