Cannabis drinks taste like urine, but a Canadian company thinks they have found the solution

According to Canaccord Genuity Group estimates, the infused beverages will yield large sums of money: $ 600 million in the US by 2022. This can only mean good news, given the decline in consumption beer and the legalization of cannabis in Canada and several US states.

But that's not it. This is because infused drinks have an unpleasant taste, almost like urine or a soap dish, according to a recent Wall Street Journal report.

The smell of the jar, that citrusy, musty and often stinky smell, is quite easy to identify. The scent comes from a compound called terpenes, an aromatic oil found in the cannabis plant. The same compound that will make a lot of gag when the bottle will be open.

Currently, many US companies are loading sugar beverage, additives and other flavor enhancers to mask the pungent smell and taste. Until now, companies have not found the ideal solution to get rid of aroma and pungent and bitter taste. No wonder, because the process of making a brewed drink is a rather complicated challenge.

Infused beverages are prepared from cannabidiol (CBD), tetrahydrocannabinol (THC) or both, two major components of cannabis plants. The main difference between CBD and CBD does not make you climb, unlike THC.

CBD and THC are not both soluble in water. Therefore, until now, the infused drinks are prepared: the users "shake the bottle to mix it; using common emulsifiers and surfactants (ingredients that help mix water and oil) to create cannabinoids compatible with water; or using nano-emulsification (a small emulsion used to mix liquids) to create water-compatible cannabinoids, "reads New Cannabis Ventures magazine.

But the provincial company, Province Brands, is developing an infused beer that they feel will have the same taste as any other beer on the market. "The idea is to replace the barley typically used in the brewing process by the stems, stems and roots of the cannabis plant. By adding hops and water, the company is confident that it can create a range of non-alcoholic beverages that taste as good as any beer on the market, "Bloomberg said.

The interest in infused beverages in Canada is also at its highest level.

In 2018, beverage giant Constellation Inc. invested $ 5 billion in Canopy Growth, an Ontario-based cannabis producer. Anheuser-Busch InBev, Budweiser's brewer, in a research partnership with Tilary Inc., is seeking to "deepen its understanding of non-alcoholic beverages containing THC and CBD". Molson Coors, a multinational brewing company, is associated with HEXO, a Quebec-based company. "Develop non-alcoholic beverages, infused with cannabis."

For those who do not fear the stench, the wait continues. Infused beverages are expected to enter the shelves in late 2019 as part of the second wave of legalization. Under the proposed Regulations, cannabis beverages may contain only 10 mg of THC per container, without added vitamins or alcohol.

Although weed's strange aroma is widely accepted, it remains to be seen how many people will raise a glass to the strange-tasting drink.