Carl's Jr. is testing out a CBD burger in honor of 4/20

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Rocky Mountain High: Cheese Burger Delight burger at one location in Denver, Colorado for just one day (April 20th, of course). The burger features a sauce infused with CBD, gold cannabidiol, a non-psychoactive hemp derivative.

Though the promotion is limited, it's not a stunt. The burger chain is using the test to determine whether CBD burger belongs to its permanent menu, said Patty Trevino, senior vice president of brand marketing for Carl's Jr.

"It's something that feels right for the brand," she told CNN Business. "We are all about innovation."

Food, beverage and other consumer companies have been trying to figure out how to capitalize on growing interest in CBD. Consumers are exceedingly important, like increased energy or better gut health. CBD can fit the bill: Some studies suggest the CBD can help treat inflammation, pain, anxiety and seizures. Carl's Jr. is not promoting any possible functional benefits of CBD, Trevino said.

Carl's Jr. is hoping to please their customers, whom Trevino said. It's also chasing "future Carl's Jr. customers are younger," said Trevino. "They are more open to different flavors of products."

The chain first decided to explore CBD in January, after introducing a product based on another trend. Earlier this year, the chain announced a signature on its signature burger in partnership with Beyond Meat.

"I was sitting down with our head chief Owen Klein, and we were talking about trends," Trevino said. After the Beyond Meat launch, they came up with a wish list that included a CBD product. "We looked at ourselves and said, you know what, let's try."

CBD is an attractive new ingredient for companies, but they are Hemp was legalized nationally last year as part of the Farm Bill, but the Food & Drug Administration still has not decided how to regulate CBD products. In a March interview with Brookings Institution, FDA commissioner Scott Gottlieb said it could take several years before the agency fully legalizes CBD for use in food products and dietary supplements.

Starting small, in a market where it's really strong, will allow Carl's Jr. to figure out how to move forward. CBD testing could give the company an edge over competitors, because most of its locations are in Western states, where cannabis is legal.

Because Carl's Jr. is a great place to stay in one of the best locations. The chain partnered with Bluebird Botanicals, a Colorado-based company that sells CBD oil and capsules, for the test.

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