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Universal Pictures has already shaken up the exclusive theatrical release window by sending their smaller and medium Titles theatrically released on VOD just 17 days after they hit the big screen. Next, Warner Bros. Pictures has arrived and took it one step further, releasing all of their 2021 theatrical films simultaneously on HBO Max for 31 days. Now Paramount Pictures is the latest to reduce the time their films spend exclusively in theaters.
As part of a Viacom CBS Investor Day presentation today, Paramount Pictures announced that it will be sending blockbusters such as Mission: impossible 7, A Quiet Place, Part II, and Top Gun: Maverick to the newly renamed streaming service just 45 days after its theatrical release.
Variety has announced the change of Paramount Pictures’ theatrical showcases for their main blockbusters. Top Gun: Maverick should be released in theaters on July 2, 2021, followed by A Quiet Place, Part II sure September 17, 2021, and Mission: impossible 7 sure 19 November 2021, and they will all arrive on Paramount + only 45 days after those dates. Paramount Pictures CEO Jim Gianopulos said, “Audiences are changing their ways and we want to make sure these movies are available when they are fresh after a full theatrical release.”
Of the recent changes to movie theater windows in some of the major studios, this one is certainly much more generous to theaters. It still cuts the traditional 90-day theatrical window in half, but it’s almost three times the length of Universal’s shortened window, and a far cry from what Warner Bros. Pictures is trying with HBO Max. While the aforementioned blockbusters have 45-day theatrical windows, many versions of Paramount will actually have 30-day theatrical windows. Unfortunately, a full list of movies that will receive this treatment has not been available at this time.
Paramount movies will also arrive a bit earlier than usual on the pay-TV front. The studio has entered into a new deal with Epix to make most of their theatrical releases available for an exclusive 90-day window on EPIX before they finally become available on Paramount +. Keep in mind that this is different from a movie that will be available on VOD earlier. The pay TV window comes after theatrical and VOD releases. In the case of the aforementioned blockbuster titles, Paramount + will have these movies available to stream before that, but it’s unclear whether they’ll end up on EPIX later as well.
MGM also gets Paramount + comfortable in addition to extending its previous deal with EPIX. Upcoming MGM movies as the sequel to James Bond No time to die and Creed III will do not have a shortened theatrical window before streaming. However, they’ll be heading to pay TV on EPIX a bit earlier than usual with the same exclusive 90-day window that Paramount Pictures movies will get. Once this window is open, MGM films will then be available to be broadcast on Paramount +.
I think it’s safe to say that the coronavirus pandemic has forever changed the model of theatrical release. But it remains to be seen how theaters will handle these changes once the coronavirus pandemic has been crushed and film exhibitors are once again operating at full capacity.
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