Caterpillar Inc. is looking for a coffee for using the word "cat" on t-shirts

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "A Santa Cruz coffee is in & nbsp;Caterpillar Incfire after the construction equipment giant has put pressure on the small business for that it removes its trademark of clothing and shoes. "data-reactid =" 22 "> A Santa Cruz coffee shop is part of Caterpillar's giant line of fire lobbied the small business for it to remove its trademark of clothing and footwear.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "According to a & nbsp;Twitter feed& nbsp; on the phone Cat & amp; Account 100% of customers of Cloud Coffee Shop, Fortune 100 Company sues Cat & amp; Cloud to use the word "cat" on clothing. Caterpillar Inc. has filed its own logo, which is "CAT", with a yellow triangle under the "A", a long time ago. However, the company now seems to feel threatened by the coffee's own trademark "CAT & amp; CLOUD ", registered in 2015." data-reactid = "23"> According to a Twitter feed On behalf of the Cat & Cloud Coffee Shop, Fortune 100 filed a lawsuit against Cat & Cloud for using the word "cat" on its clothing. Caterpillar Inc. has filed its own logo, which is "CAT", with a yellow triangle under the "A", a long time ago. However, the company now seems to be feeling threatened by its own coffee brand, "CAT & CLOUD", registered in 2015.

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Caterpillar Inc's & nbsp;request for cancellation& nbsp; against Cat & amp; Cloud – which was filed for the first time in August 2018 – reveals that the company "believes that it is being damaged" by the coffee trademark that allows it to use a cat wearing a hat and a t-shirt. , next to a flash cloud and the words "CAT & amp; CLOUD, "on the clothes." Data-reactid = "26"> Caterpillar Inc.'s petition for cancellation against Cat & Cloud – which was filed for the first time in August 2018 – reveals that the company "believes that". she is being damaged "by the coffee maker 's trademark which allows her to use a cat wearing a hat and a t – shirt, next to her. a flash cloud and the words "CAT & CLOUD" on his clothes.

Cat & Cloud owners Jared Truby and Chris Baca did not immediately respond to Yahoo Lifestyle's request for comment. However, on their company's Twitter account, they said Caterpillar Inc. "uses this tactic to intimidate other small local businesses – companies they know can not afford expensive legal battles."

However, Caterpillar Inc. tells Yahoo Lifestyle that the goal is not to intimidate small businesses.

"We are not pursuing Cat & Cloud, we are not targeting a small business, and we are not focusing on the main focus of Cat & Cloud: coffee," says a spokesman for the company. "We simply asked the US Brand Office to remove the Cat & Cloud trademark registration for shoes and apparel only, products for which Caterpillar has a long-standing brand and considerable activity. We hope to solve this problem quickly. "

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Meanwhile, owners of Cat & Cloud l & # They have made it clear that they are not backing off and instead have asked customers to help them in their fight against Caterpillar Inc. by donating to a & nbsp;gofundme. Meanwhile, Cat & Cloud owners have made it clear that they are not backing away and have instead been asking customers to help them fight Caterpillar Inc. by making a donation to a gofundme.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "By the looks of Twitter and & nbsp;#DontBulldozeSmallBizit seems like a lot of people are ready to get into this cat fight. "data-reactid =" 35 "> By the looks of Twitter and #DontBulldozeSmallBizit seems like a lot of people are ready to get into this cat fight.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Learn more about Yahoo Lifestyle:"data-reactid =" 41 ">Learn more about Yahoo Lifestyle:

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