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CBS News lawyers asked Facebook to remove a "very false" video that manipulates Mark Zuckerberg's words and was not allowed to use the trademark of CBSN, CBS News' streaming service.
"The CBS has asked Facebook to remove this unauthorized false use of the CBSN trademark," said a spokesman for CBS in a statement.
On Wednesday night, the video was still visible and Facebook said it evaluated CBS's complaint and found no violation.
"We take intellectual property rights seriously, and we've responded directly to CBS on this issue, and for the moment the video is still subject to our standard process," a Facebook spokesman said in a statement.
the actual version of the video broadcast on CBSN in September 2017. Zuckerberg, CEO of Facebook, had used a live public feed to explain the company's strategy for combating electoral interference.
In the fake version released last weekend on Instagram – belonging to Facebook – Zuckerberg's picture and voice were manipulated to give the impression that he was talking about hoarding and of hold power by holding people's data.
"Imagine that for a second," he says in the manipulated video. "A man who totally controls the data stolen by billions of people – all their secrets, their lives, their future – I owe it to Specter Spectrum has shown that whoever controls the data controls the future. . " The video was created by an artist exposing a series of "deep fakes" of similar celebrities in a gallery in Britain.
The legal argument of CBS is that CBSN is committed to ensuring accurate journalism. Therefore, an association with misinformation could confuse consumers – and tarnish the CBSN brand.
Last month, a video of Nancy Pelosi, Speaker of the House, created by another person was manipulated to make her seem to scramble her words. Facebook refused to remove the video from its platform.
In May, a Facebook official told CNN that, even though the video manipulated by Pelosi had not been removed, she had warned users that she was fake. The executive said Facebook is working with fact-checking organizations to identify fake content. In these cases, she said that Facebook "will significantly reduce the dissemination of this content."
A spokesman for Facebook confirmed Wednesday night at CBS News that Zuckerberg's video "has been verified as false". On Instagram, users are not notified that the videos have been found to be false.
In a statement, the spokesman said: "We will treat this content in the same way that we treat all the wrong information on Instagram." If third-party fact checkers report it as false, we will filter it from the recommendation surfaces. from Instagram, such as Explorer and hashtags pages. "The spokesman said that the distribution of the video had already been reduced.
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