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News Team: Assemble.
CBS News plans to launch a new anchor team in the television morning television war on Monday, when a different trio – Gayle King, Anthony Mason and Tony Dokoupil – will take the reins of "CBS This Morning". efforts that earned critical applause by focusing on more difficult current issues, such as international affairs and business, and gave CBS a boost in a day dominated by ABC's "Good Morning America" and "Today" NBC she had trouble conquering. But the show has given way in recent months.
That's not to say that CBS will drop the news of the program, says Diana Miller, his new executive producer. Viewers will still not see an abundance of kitchen segments or summer concert series. "We will certainly do no less news," she says. "Nowadays, it does not lack that."
Even then, viewers can expect changes in the format of the program. No one rejects the video editing "Eye Opener" series. But audiences will meet a set of correspondents assigned to the program in a very specific way. David Begnaud, who was noted for his recent coverage of Puerto Rico, torn by hurricanes, becomes the national correspondent of the series. Jericka Duncan becomes a national correspondent. Vladimir Duthiers will give a first glimpse of the most publicized stories of the day. And Anna Werner will serve as a correspondent for consumer surveys.
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"We really want this team to be trusted – not just the anchor team, but also with the addition of these excellent reporters," Miller said, noting that the on-air staff do not would not only focus on the day viewers information, but highlight why stories matter to viewers. Viewers can expect to see segments of consumer, physician and financial information regularly. Producers will manage things so that presenters and correspondents have time to go out into the field and investigate.
Behind the scenes, millions of dollars are at stake. According to Kantar Media, advertising expense tracker, the weekday version of the show has generated nearly $ 233.5 million in advertising revenue in 2018, an increase of About 10.1% compared to the $ 211.9 million recorded the previous year. CBS News is betting that the changes on the air will energize the show – and help the network recover some of the terrain it captured after the launch of the program in 2012.
CBS can borrow a page or two from other institutions in the morning. Local news stations flourish by featuring a specific staff on sports, weather and other topics. At the Morning HLN cable, "Morning Express" introduced Robin Meade, weather presenter, Bob Van Dillen, and his correspondence with Jennifer Westhoven since 2006. They stayed together longer than any national morning team.
The mood on the set of "CBS This Morning" will be the same as in the past, Miller said. "CBS This Morning" first flourished by letting presenters King, Norah O'Donnell and Charlie Rose take the time to ask questions about the news, whether it's the success of Apple's profits or the use of robots in factories abroad. This chemistry was disrupted after Rose's ouster following allegations that he would have made unwanted sexual advances to his subordinates. Two new presenters – John Dickerson and Bianna Golodryga – joined the CBS morning circle, but the number of viewers began to decline.
Under the chairmanship of Susan Zirinsky, the new president of CBS, the network's best-known information programs are being redesigned. Dickerson was sent to "60 minutes," where Steve Kroft is retiring. O'Donnell will take the reins of "CBS Evening News" this summer. New producers have been installed at "CBS This Morning" and "48 Hours", and a new executive producer will soon be appointed to oversee O'Donnell's production.
At "Morning," King's recent success in interviews with people like musician R. Kelly has expanded his circle and given "CBS This Morning" a chance to own different types of stories. "We're still a must-see destination, make no mistake," Zirinsky said in a recent interview. "We are the destination of people who want information in the morning, but we can grow with the reach of these three people and touch on the cultural, iconic and memorable stories of the day." She also quotes Mason's installations at Over the years with foreign affairs to business through popular music and said that Dokoupil is a "rising young star" whose writings and reports on the segments of "CBS Sunday Morning" impressed the leaders.
The more general appeal of the CBS program has allowed the main presenters to show their own curiosity and to further investigate the stories, a feature that seems likely to continue. "Other shows have left us plenty of room to own areas they do not cover," says Miller. The new show "CBS This Morning" "will have a new feel, even if the audience feels extremely familiar."
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