[ad_1]
- A Facebook document shows that Instagram followers of some celebrities “feel a more negative comparison.”
- Celebrity followers like Charli D’Amelio and Ariana Grande were part of this group.
- The paper, published by the Wall Street Journal, shows research on social comparison on Instagram.
Facebook researchers found that Instagram followers of celebrities and influencers such as Billie Eilish, Charli D’Amelio and members of the Kardashian-Jenner family feel more “in negative comparison” with others on the platform. -forms subscribers to other major accounts like “The Ellen Show”. or Dwayne “The Rock” Johnson, according to internal documents published by the Wall Street Journal.
The document does not specifically define the term “negative comparison,” but according to the survey questions included in the document, this appears to mean how users perceive themselves negatively towards the content they encounter on Instagram.
“How badly do you feel, if at all, about other people’s posts on Instagram? Is one of the survey questions, as well as “How often do you feel discouraged in your own life after seeing the accomplishments of others on Instagram?” “
The paper, a slide set compiling survey results and behavioral data related to social comparison on Instagram, was one of a set of six published by The Wall Street Journal following a September survey of Facebook’s knowledge of the negative effects of sharing photos. Instagram app had on people, especially teenage girls. The report sparked a Senate Commerce Committee hearing on Thursday.
In a September 26 article published in the company’s newsroom, Facebook rejected the Wall Street Journal’s characterization of research as showing that Instagram was “toxic” to teens, saying it had discovered that “Teens report having both positive and negative experiences with social media.”
According to the results in the document, Instagram users feel worse when they see more celebrity posts in their main feed. The slide deck identifies specific celebrities whose followers “feel a more negative comparison,” suggesting the company could partner with campaigns to mitigate those effects.
These celebrities included singers like Ariana Grande, Katy Perry and Eilish, influencers like D’Amelio and Addison Rae, Kylie and Kendall Jenner, and Kim and Kourtney Kardashian.
In contrast, followers of “top accounts” like “The Ellen Show,” World Star, Johnson and Will Smith felt “a less negative comparison,” according to the document.
“By controlling for demographics, people feel a more negative comparison after more exposure to fashion posts, high likes on other people’s posts, polished celebrity content in the news feed, and selfies ( especially those filtered) “, the post on an internal company platform sharing the slide deck reads.
D’Amelio spoke about the toll social media has taken on his life. Excerpts from “The D’Amelio Show”, a
Hulu
Following series Charli, her sister Dixie and their parents, shows the sisters crying over the negative comments they received on Instagram and TikTok.
Read more stories from Insider’s digital culture office.
[ad_2]
Source link