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Revolutionized computers and changed the rules of the mobile phone, but now Apple is preparing for another major challenge: to enter the production of the big picture of television and become a space in the extremely competitive world of the small screen.
The apple company has focused on television and, although there is still a lot of questions about its strategy, the only certainty is that of its Silicon Valley hopping Hollywood has opened the wallet in order to sign big stars.
Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Oprah Winfrey or JJ Abrams are some of the blatant names that gave "yes" to Apple for this televised adventure.
In this, the tech giant will face other titans such as Netflix, HBO, Amazon or Disney, which is also working in its own streaming service.
One of Apple's big bets, which currently seems very selective and only has a dozen ongoing projects, is Aniston's return to television, a media outlet. in which he has been absent since will reach world fame with "Friends".
Aniston and Reese Witherspoon will star and produce a series on the professionals who produce a morning news show on television a genre with a lot of history and tradition in the United States.
On the run after the phenomenal success of "Big Little Lies", Witherspoon will also produce "Are You Sleeping" a series of suspense that will drive Octavia Spencer.
Apple also counts with an illustrious Hollywood like Steven Spielberg who will play again with nostalgia and will find again the fantasy and the terror of the series of the 80s "Amazing Stories" . ] The trajectory of JJ Abrams has been compared several times with Spielberg, so it does not seem strange that now follow the steps in Apple, where the director of "Star Wars: The Force Awakens" (2015) will produce a series "Little Voices" inspired by New York .
Two other famous filmmakers will also be part of the Apple catalog: Damien Chazelle ("La La Land", 2016) will tell and write a series of which virtually no detail is known, and Mr. Night Shyamalan ("The Sixth Sense", 1999) will use his mastery of the paranormal and the mysterious in a yet unnamed project.
A comedy about the poetess Emily Dickinson with Hailee Steinfeld as a protagonist and a television adaptation of the trilogy of science fiction "Foundation" by Isaac Asimov are d & # 39; Apple's other bets, which can also boast for its foray into the small screen of an authentic queen of middle ] Oprah Winfrey .
Just two weeks ago it was known that Apple and the iconic "The Oprah Winfrey Show" host had signed an agreement for several years to create original programs, without having yet detailed what was going to consist
As for figures and budgets, The Wall Street Journal badured in August 2017 that Apple will spend a billion dollars in television production this year, a remarkable amount but very far, for example, of the 8,000 million that Netflix expects to invest in 2018.
In a story last March, The New York Times argued that Apple will spend more than these first billions throughout this year and that its programming will be broadcast between March and the summer of 2019.
From then the questions begin. What kind of digital service is Apple planning for its original content? What price will it have and in which countries will it be available? Will there be some kind of limitation for those who do not have hardware products from the company?
And it does not seem like Apple will have a red carpet to land on TV. Netflix continues with its mbadive production project after project around the world, HBO is relieved by the guaranteed success of the last season of "Game of Thrones", and Amazon has launched a nap with his series on "The Lord of the Rings" L & # Apple's entry will also serve as a new stress test for a television offering that continues to grow and threatens to saturate the market: according to a study of the FX channel, in 2017, 487 original series were issued only to United States. United against 455 the previous year or 349 in 2013.
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